Thursday Webinar: Get Your Licensing Questions Answered Live

stock image of notebook saying licensingJune 24, 2024 | Toy industry professionals are reminded to sign up for “Licensing Explained - The ABCs of Brand Licensing,” an upcoming webinar taking place Thursday, June 27 at 2 p.m. (Eastern). Attendees are invited to submit their brand licensing questions to the webinar presenters in advance of the session.

The webinar will examine brand licensing and its impact on businesses globally, the total commercial value of the licensing industry, and its application within product and business categories. This session also explores how brand licensing can benefit businesses and delves into the key players involved in the licensing industry.

Key learning outcomes include:
  • Learning the definition of brand licensing.
  • Gaining insights into the commercial value of the brand licensing industry.
  • Exploring the different types of businesses and areas generating revenue through brand licensing.
  • Identifying the product and service categories where brand licensing is commonly applied.
  • Discovering how brand licensing can support businesses through storytelling, engagement, and revenue generation from the perspectives of brand owners, manufacturers, and retailers.
  • Getting acquainted with the essential players involved in the licensing process and the collaborative nature of brand licensing.

Registration is now open. The webinar will be presented by Amanda Cioletti, vice president of content & strategy at Global Licensing Group and Susan Bolsover, managing director & founder of Lightbulb Licensing.

The session is open to Toy Association members and non-members at no cost. All toy industry stakeholders are invited to participate, but it is specifically recommended for business professionals curious about applying a licensing strategy to their current business strategy or those who are interested in learning more about the basics of brand licensing.

Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.