Nominations for the 2025 TOTY® Awards Open July 15

The Toy of the Year® (TOTY®) Awards are the kick-off party to the toy industry’s most important event of the year, Toy Fair™. This media and entertainment driven event showcases the best of the best in the industry and raises money to support The Toy Foundation’s™ work to deliver the extraordinary benefits of play to children in need.

The 2023 TOTY Awards was a banner year as it welcomed 800 guests to New York City’s famed Cipriani 42nd Street. In total, just over $1 million was raised to help The Toy Foundation create a world where every child has the opportunity to experience comfort, joy, and the extraordinary benefits of play.