President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

President’s Letter: Toy Fair Dallas and Toy Fair New York Postponed

While the trajectory of this October’s Toy Fair Dallas has long been known to our exhibitors and the buying community given ongoing pandemic developments in Texas, the postponement of that show to 2021 now meets the news that The Toy Association has elected to also postpone Toy Fair New York 2021.


President's Letter: Asia Update – COVID-19, China Shipping & Hong Kong Origin Marking

As toymakers and retailers head into the vital holiday selling season, The Toy Association’s President & CEO Steve Pasierb discusses how the Association and its External Affairs team continue to push back against myriad threats and address challenges to our members, including Intellectual Property theft, unnecessary government regulations around the world, the ongoing pandemic, barriers to trade, and the economic impacts of these issues.


President’s Letter: First Toy Fair Everywhere Market Week Delivers Vital Sales and Learning

Toy Association president & CEO Steve Pasierb recaps the successes of the first Toy Fair Everywhere market week and highlights events to look forward to in the August and September market weeks.


President's Letter: Pause & Reflect

Toy Association president & CEO Steve Pasierb addresses the Association’s embrace of yesterday’s “pause” of all media and what comes next.


President’s Letter: The Road Back for the Toy & Play Community

Toy Association President & CEO Steve Pasierb discusses how the Association is shifting its attention to what the future of the toy business may look like and how to master the challenges of 2020, 2021, and beyond.


COVID-19: Toy Association Actions to Support Members and Families Across North America

In this time of risk and uncertainty, The Toy Association team is fully mobilized to both proactively and responsively act to protect our members and the wider toy and play community, and to reach out to the parents and families we all serve. Toy companies are being hit with business restrictions and mandated closures, specialty retailers are striving to connect with customers, supply and distribution chains are disrupted, and families are searching for ways to keep children active and productively engaged in learning.


President's Letter: Coronavirus Impacts and Toy Association Resources for Members

With another successful Toy Fair New York behind us, Toy Association president & CEO Steve Pasierb shares how The Toy Association's focus remains on COVID-19 and its many implications for the global toy community.


President’s Letter: Gearing Up for Toy Fair New York 2020

The wait is almost over! The 117th Toy Fair New York will kick off this weekend. From educational sessions that hit on the hot topics of the industry (trade, counterfeits, coronavirus, and more) to show events that shine a spotlight on the inventor community, Toy Association President & CEO Steve Pasierb shares what to look out for as you navigate the show floor.


President's Letter: It’s Imperative to Learn From and Act Upon 2019 Sales Results

While The NPD Group reported an unwelcome 4 percent decline in U.S. retail sales in 2019, Toy Association President & CEO Steve Pasierb discusses why it's important to look closely at specific influences and take a macro view of the environment in which we are operating.


President’s Letter: The Path to 2020 Primed by 2019 Accomplishments

Toy Association President & CEO Steve Pasierb updates the industry on a range of impactful market events, membership achievements, research, communications programs, and more that are working to help members.


President’s Letter: Tariffs and Counterfeits Headlined a Tumultuous 2019

In his first President’s Letter of 2020, Toy Association president & CEO Steve Pasierb reflects on how China tariffs and threats posed by counterfeit toys shaped 2019 and addresses the challenges still ahead.


President’s Letter: The Real Threat of Fake Toys

President & CEO Steve Pasierb outlines recent developments in The Toy Association’s fight against unsafe, counterfeit toys.


Trump’s Latest Tariffs Threaten the American Toy Economy – Help Us Push Back!

Steve Pasierb, president and CEO of The Toy Association, shares how the Association is aggressively fighting tariffs on Chinese imports and urges the toy industry to get involved.