President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

President’s Letter: We’re All in on Industry Defense and Growth in 2023

The Toy Association President & CEO Steve Pasierb shares his outlook for 2023 at The Toy Association and the toy industry overall.

 

President’s Letter: ’22 Accomplishments Set the Stage to Prevail Over Challenges in 2023

The Toy Association President & CEO Steve Pasierb recaps how 2022 fared for the toy industry and looks ahead at what 2023 may hold.

 

President's Letter: Slowdown? We're Not Slowing Down!

Toy Association President Steve Pasierb discusses how despite a slowdown in toy sales, The Toy Association is picking up speed to advocate and serve the greater play community.

 

President’s Letter: Toy Industry Year in Review & Outlook for 2022

Toy Association President & CEO Steve Pasierb recaps the new forms of disruption, uncertainty, and opportunities 2021 created for the toy industry and looks ahead at what 2022 may hold.

 

President's Letter: Toy Safety Every Day, Not Just The Holidays

Toy Association President & CEO Steve Pasierb recaps the Association’s first official Toy Safety Awareness Month in November and addresses how its intensive push educated more parents and caregivers about safe toy shopping/selection, spotting counterfeits in online marketplaces, safe play at home, and misinformation from inaccurate annual “unsafe toys” lists.