Toy of the Year Awards
Known as the "Oscars" of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.
Finalists in the toy, game, and license categories were revealed on October 29, 2020. One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), were announced at an exciting TOTY Awards virtual event on February 12, 2021, which also include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.