News

News

Events

Toy of the Year Awards
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Going Virtual for 2021! Known as the “Oscars” of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year.

Participation

Definition of a “Good” STEAM Toy

Toy Association offers new toy assessment framework to support STEAM toy development & marketing.


Become a Genius of Play Ambassador!

The Ambassador program supports all companies in the toy industry by building awareness of play as a critical part of child development and driving affinity and purchase intent for toys as the essential tools of play. Click here to participate.

Inspiring Generations of Play

“Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.”

Research

Children & Influencer Platforms Study

Children & Influencer Platform StudyThe Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at how children are engaging with key influencer platforms. This report provides detailed information on how kids are using these platforms, case studies of top performing influencer channels, demographics of users, and how these habits influence toy purchases.

Safety

The Toy Association’s new Safety Education Program provides a detailed overview of key state, federal, and international safety regulations and requirements impacting the toy industry.

 

Philanthropy

The toy and play community is dedicated to putting smiles on the faces of children. Learn more about our charitable commitments.