Toy & Play Trends

Toys ignite a child’s imagination offering limitless possibilities. At The Toy Association, we track what’s happening in the toy business, in other industries, at retail, and with kids and families to uncover the hottest trends shaping how children like to play.

Our team of trend experts meets with hundreds of toy companies throughout the year to preview what’s new and next in the world of toys and games.

Would you like your products to be considered for upcoming TV, promotional & editorial opportunities?
Contact Jennifer Lynch.

2026 Trends Watch the 2026 Trends Presentation View Media Coverage

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TV Coverage

The hottest toys & games from Toy Association members are regularly featured by the trends team on TV segments airing in markets from coast to coast, including Los Angeles, Detroit, Chicago, Sacramento, Dallas, Atlanta, and more. Want your products to be considered for these opportunities? Contact Jennifer Lynch.

Editorial Coverage

Global trade magazines regularly publish Toy Association-bylined articles that feature the top trends of the year – and the toys & games that support them. Want your products to be considered for these opportunities? Contact Jennifer Lynch.