Date & Time:
April 11, 2019
NOTE: This webinar was not recorded.
Objective:
Combating counterfeits can seem like a daunting task for toy companies of all sizes. For toy companies seeking to protect their brands on Amazon marketplace, Amazon has developed tools like “Brand Registry” and “Automated Brand Protections” to help. This one-hour webinar will walk participants through the Brand Registry tool and educate toys rights owners on how the initiative gives brands more accurate representation on Amazon, powerful search tools to target infringement, and proactive brand protection solutions.
Who Should Attend:
While all toy industry stakeholders are invited to participate, the webinar is recommended for professionals involved in intellectual property and brand protection.
What You Will Learn:
The session will include a full walkthrough of the Brand Registry user experience, from eligibility of a brand through the intellectual property enforcement process. Participants will learn how to go through the self-service enrollment, using tools such as “Report a Violation” and “Submission History” to enforce and monitor infringement, and the Brand Support functionalities.
Moderator:
Rebecca Mond, vice president, federal government affairs, The Toy Association
Presenter:
Crystal Mattison, business development, Amazon Brand Registry
Amazon strives to be Earth’s most customer-centric company, where people can find and discover the widest possible selection of authentic goods. As a customer-focused company, we work hard to earn and maintain customer trust, and we strictly prohibit the sale of counterfeit products. To maintain this trust, we invest tremendous resources as we constantly innovate and improve the ways we detect and prevent counterfeit products from reaching our customers. For the past three years, according to The Harris Poll, customers voted Amazon the #1 most reputable company. We are proud to share some of the latest innovations, data points, and collaborations to highlight what we’ve been doing to protect intellectual property rights and build customer trust within our stores. For more information, visit brandservices.amazon.com.