Best Practices to Protect Your Brand Online

 

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Registration Fee

Members: Free
Non-members: $49.00

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Date & Time:

Wednesday, December 11, 2019
2 to 3:15 p.m. (Eastern)

Objective:

Each year, consumers are expected to spend more ahead of the holiday season. This is especially true for the toy industry. Sales of toys and games often see the biggest online spike in the run-up to the holiday season. Though this presents a great opportunity for brands, it does come with risks.

During this webinar, Red Points will share key findings from a new research report on fake toys. It will provide manufacturers and distributors with best practices that can be effectively applied to protecting brands from revenue erosion linked with the mishandling by third-party sellers, grey market dealers, and counterfeit products.

Who Should Attend:

All Toy Association members and non-members are invited to participate; the webinar is specifically recommended for individuals involved in marketing, brand management, and advertising.

What You Will Learn:

This webinar will offer practical strategies, based on findings from a new report, to help responsible intermediaries to more effectively deal with brand abuse, such as counterfeits, gray market, or non-compliant distributors in their online operations ahead of the holiday season. These recommendations will aim to challenge the status quo and offer a roadmap for discussion, collaboration, and resolution.

Moderator:

Anne McConnell, senior director of market research & data strategy at The Toy Association

Presenter:

Daniel Shapiro, director of brand intelligence at Red Points
Shapiro brings more than 30 years of entrepreneurial leadership to Red Points. His knowledge in intellectual property comes from his experience in building and leading a global brand protection team at a major marketplace platform. His customer-centric background and leadership expertise offer a foundation for building long and prosperous partnerships.

Red Points is a leading brand intelligence platform. By combining online brand protection, copyright enforcement and distributor monitoring capabilities, Red Points gives full visibility into brands’ presence online. More than 600 companies rely on Red Points to fight fakes, piracy, and distribution abuse online, allowing them to maintain control, improve their brand value, and increase revenues.