How Toy Companies Can Use Analytics to Drive Retail Sales & Control Their Supply Chain


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Registration Fee

Members: Free
Non-members: $49.00

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Date & Time:

Thursday, September 5, 2019
2 - 3 p.m. (Eastern)


To stand out to retail partners, toymakers need to make precise, actionable recommendations to prevent out-of-stocks and grow sales. This session will share insights from companies that are effectively using store-level, sell-through analytics to take control of retail sales.

Who Should Attend:

All toy manufacturers are invited to attend the session; specifically recommended for individuals responsible for supply chain, sales, and marketing.

What You Will Learn:

In this webinar, attendees will learn how to overcome top challenges when working with retailers and growing distribution, including:

  • Gaining visibility and insight into true demand – what consumers are actually buying
  • Balancing needs across all your sales channels, including e-commerce and retail locations
  • Influencing retailers to take your recommendations on supply and distribution
  • Maximizing sales and efficiency during key promotional events like Black Friday


Anne McConnell, senior director of market research and data strategy, The Toy Association


Logan Ensign, director of client solutions, Alloy

Alloy helps consumer goods brands take control with a modern data, analytics, and planning cloud solution. The platform enables companies to evaluate, predict, and respond to true demand with agility and efficiency. With Alloy, brands can analyze sales and inventory at both macro and micro levels, down to the individual store and SKU, to accelerate insights, drive future growth, and optimize the supply chain.

Logan Ensign is an expert in predictive analytics. As the director of client solutions at Alloy, Logan works closely with customers to help them maximize value from the platform from fast implementation, training, ongoing sharing of best practices, and regular business reviews.