Presented on:
Thursday, December 13, 2018
Objective:
This one-hour webinar provides Toy Fair exhibitors with tips for approaching and talking with retail buyers.
What You Will Learn:
Interactions with buyers at trade shows are often short interactions. These are different from the longer conversations that often occur during scheduled appointments with buyers. This session will discuss how to perfect the short pitch and:
- What to do before the show to promote visits to your booth;
- What to do during the show to maintain buyers’ attention and how to engage with them during your pitch; and
- How to secure orders.
Moderator:
Kimberly Carcone, vice president market events, The Toy Association
Presenter:
Leila Nosrati, Principal, Master Toy Advisors
Leila Nosrati is an accomplished retail merchant with 16 years of experience managing several of the largest toy categories. Through her consulting firm, Master Toy Advisors, she uses her extensive product and industry knowledge and her passion for toys and character licenses to guide inventors, entrepreneurs, and product developers as they formulate their pitches and presentations to retail buyers. Most recently she has joined The Canadian Group as head of inventor relations & new product acquisitions. Leila received her MBA from Columbia Business School and her BA from UCLA. She was honored as the 2013 Wonder Woman of Toys in Retail.