"At the Chicago Toy & Game Fair (CHITAG), the value of exhibiting goes far beyond the show floor—especially for content-driven brands. ZipString shared that 3 of their top 5 holiday Meta ads came from CHITAG 2024 interviews, with one scaled to over $100,000 in ad spend—proof of long-term ROI. That success brought them back in 2025 with two videographers focused on capturing content. While they sold 700+ products on-site, ZipString emphasized that the real win was content and even with an eight-person team, they turned a profit. For exhibitors focused on storytelling and high-performing creative, CHITAG delivers authentic content that drives results long after the event ends."

—Austin Hillam and Stephen Fazio, Co-Founders, ZipString