“Prescription for Play” PSA

Watch The Genius of Play’s new public service announcement campaign which reminds parents about the negative effects of overscheduling and play deprivation.

Retailer Bankruptcy Information

Visit the Prime Clerk website to view documents about the Sears restructuring process; The Toy Association also has a resource page with information about the Toys“R”Us bankruptcy and liquidation.

The U.S. Toy Collector

The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This report provides detailed information on the size and value of their collections, motivations for collecting, shopping habits and retailer preferences, cross category collecting and segments collectors by unifying characteristics.