Definition of a “Good” STEAM Toy

Toy Association offers a new toy assessment framework to support STEAM toy development and marketing by providing the industry with a single, consistent definition of the STEAM category. The framework is intended to be used as a checklist for toy companies, to assess whether their toy can be categorized as a STEAM toy.

Children & Influencer Platforms Study

The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at how children are engaging with key influencer platforms. This report provides detailed information on how kids are using these platforms, case studies of top performing influencer channels, demographics of users, and how these habits influence toy purchases.