Generations of Play, An Oral History

Share your toy stories with The Toy Association’s new oral history project, powered by StoryCorps.

Taking Action on Tariffs

Get involved in the industry's grassroots campaign to fight the threat of tariffs on toys made in China. Together, we’ll let the Administration and key government agencies know that duties on toys would cause harm to U.S. consumers and jobs.

The U.S. Toy Collector

The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This report provides detailed information on the size and value of their collections, motivations for collecting, shopping habits and retailer preferences, cross category collecting and segments collectors by unifying characteristics.