Taking Action on Tariffs

The Toy Association continues to fight against the threat of tariffs on toys made in China. Get involved in the industry’s grassroots campaign – together, we’ll let the Administration and key government agencies know that duties on toys would cause harm to U.S. consumers and jobs.

STEM/STEAM: Formula for Success

Download the new report: Best Practices For Developing & Marketing STEM/STEAM Toys that Truly Prepare Kids for Careers in Science, Technology, Engineering, and Math. 

The U.S. Toy Collector

The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This report provides detailed information on the size and value of their collections, motivations for collecting, shopping habits and retailer preferences, cross category collecting and segments collectors by unifying characteristics.