Generations of Play, An Oral History

Share your toy stories with The Toy Association’s new oral history project, powered by StoryCorps.

Taking Action on Tariffs

Get involved in the industry's grassroots campaign to fight the threat of tariffs on toys made in China. Together, we’ll let the Administration and key government agencies know that duties on toys would cause harm to U.S. consumers and jobs.

Children & Influencer Platforms Study

The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at how children are engaging with key influencer platforms. This report provides detailed information on how kids are using these platforms, case studies of top performing influencer channels, demographics of users, and how these habits influence toy purchases.