New ways to explore the unboxing craze, compounds including slime, putty, and sand that foster creative play, and toys that prepare and inspire children for the future are just a few of 2019’s biggest toy trends unveiled at Toy Fair.

Member Resource

Safety Education Program

The Toy Association’s new Safety Education Program will provide a detailed overview of key state, federal, and international safety regulations and requirements impacting the toy industry. Free for Toy Association members;  $495 for non-members.

Sears/Kmart Bankruptcy Information

SearsVisit the Prime Clerk website to view documents about the restructuring process.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


Toy Manufacturing and Retail Solutions - the Future

Industry ReportThe Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Complementing a first phase completed in early 2018, the new report shares an overview of the critical need for toy manufacturers and retailers to innovate and presents key pathways to attracting new and existing consumers for success in the future marketplace.


Toy safety is the number one, year-round priority for The Toy Association and its members.


The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.