Toy of the Year Awards

Known as the “Oscars” of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


The U.S. Toy Collector

Industry ReportThe Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This comprehensive report profiles toy collectors of all ages across multiple toy categories including: Action figures, mini-figures and figurines; dolls and accessories; plush; sticker and cards; toy vehicles; and other toys.


Toy safety is the number one, year-round priority for The Toy Association and its members.


The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.