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International Day of Play

Help Celebrate
International
Day of Play
on June 11

Learn More

The Toy Association’s mission is to be a unifying force in service of members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

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Engage with the people and programs making a difference in the toy industry.
6/9/2026

Utilizing Toy Chest, Part II: How Spin Master is Scaling its Global Philanthropic Impact

At Spin Master, purpose and philanthropy are deeply intertwined with the belief that every child should have the opportunity to grow, explore, and learn through play, regardless of their circumstances. To put that commitment into action, the company partners with the Toy Chest to expand the reach of its giving around the world.

6/8/2026

Toy Industry to Meet in Washington for DC Fly-In & Annual Day of Play on Capitol Hill

The toy industry will convene in Washington, DC this week as The Toy Association™ hosts the 2026 DC Fly-In and Annual Day of Play on Capitol Hill. The events will bring together toy business owners and policymakers for meetings and interactive experiences to spotlight top industry priorities, the value of play, and the toy industry's contributions to the U.S. economy.

Powerful Benefits

Tools to Help You Compete, Grow, and Thrive in the Toy Industry

The Toy Association is committed to empowering small and mid-sized businesses with the tools and support they need to succeed. Whether you’re just starting out or scaling up, we’re here to help you compete and grow in today’s market, offering support for navigating complex regulations, building retail relationships, and much more.

Small Business Resources

Mid Market

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Emerging

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New Emerging

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What Members are Saying

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The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."

—Tammy Smitham, VP, Communications & Corporate Citizenship, Spin Master

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The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "

—Michille Balliet, Director Product Safety & Regulatory Affairs, Crayola

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The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."

—Steve Totzke, Executive Advisor and President, Strategic Transition, Mattel, Inc.