Join Now
The Toy Industry's Commitment to Safety
"The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."
—Steve Totzke, President & Chief Commercial Officer, Mattel, Inc.
"The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."
—Tammy Smitham, VP, Communications & Corporate Citizenship, Spin Master
"The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "
—Michille Balliet, Director Product Safety & Regulatory Affairs, Crayola
"When a tax on imports was proposed, I feared my products would be priced out of the market. The Toy Association team sincerely listened to the challenges I faced as a small business and acted on them!"
—Joann Cartiglia, CEO/President, The Queen’s Treasures
We advocate year-round on behalf of members, tackling safety, legislative, and trade issues impacting toys & games.
Save the date to join us at Toy Fair® February 14-17, 2026 and February 20-23, 2027 in New York City.
It's our top priority. Along with our members we are dedicated to toy safety year-round.
We empower members with the latest research & data impacting the global toy industry.