Events

Toy of the Year Awards
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Known as the “Oscars” of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year.

Participation

Generations of Play, An Oral History

Share your toy stories with The Toy Association’s new oral history project, powered by StoryCorps.

Taking Action on Tariffs

Get involved in the industry's grassroots campaign to fight the threat of tariffs on toys made in China. Together, we’ll let the Administration and key government agencies know that duties on toys would cause harm to U.S. consumers and jobs.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.

Research

Children & Influencer Platforms Study

Children & Influencer Platform StudyThe Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at how children are engaging with key influencer platforms. This report provides detailed information on how kids are using these platforms, case studies of top performing influencer channels, demographics of users, and how these habits influence toy purchases.

Safety

The Toy Association’s new Safety Education Program provides a detailed overview of key state, federal, and international safety regulations and requirements impacting the toy industry.

 

Philanthropy

The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.