Skip to main content
International Day of Play

Help Celebrate
International
Day of Play
on June 11

Learn More

The Toy Association’s mission is to be a unifying force in service of members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

ball
Engage with the people and programs making a difference in the toy industry.
5/12/2026

Global Toy Industry Leaders Convene in Amsterdam for ICTI Annual General Meeting

The Toy Association’s Chief Policy Officer Kathrin Belliveau joined nearly 30 representatives of national toy trade associations from around the world for the International Council of Toy Industries (ICTI) Annual General Meeting, held May 6 to 8 in Amsterdam.

5/12/2026

The Toy Foundation Named a Charitable Partner of Licensing Expo 2026

The Toy Foundation™ (TTF) is proud to announce its role as a charitable partner of Informa Markets’ Licensing Expo 2026, the world’s largest brand licensing trade show taking place May 19 to 21 in Las Vegas. This

Powerful Benefits

Tools to Help You Compete, Grow, and Thrive in the Toy Industry

The Toy Association is committed to empowering small and mid-sized businesses with the tools and support they need to succeed. Whether you’re just starting out or scaling up, we’re here to help you compete and grow in today’s market, offering support for navigating complex regulations, building retail relationships, and much more.

Small Business Resources

Mid Market

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quam velit, vulputate eu pharetra nec, mattis ac neque. Duis vulputate commodo lectus, ac blandit elit tincidunt id. Sed rhoncus, tortor sed

icon1

Toy Benefit

icon2

Toy Benefit

icon3

Toy Benefit

icon4

Toy Benefit

See All

Emerging

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quam velit, vulputate eu pharetra nec, mattis ac neque. Duis vulputate commodo lectus, ac blandit elit tincidunt id. Sed rhoncus, tortor sed

icon1

Toy Benefit

icon2

Toy Benefit

icon3

Toy Benefit

icon4

Toy Benefit

See All

New Emerging

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quam velit, vulputate eu pharetra nec, mattis ac neque. Duis vulputate commodo lectus, ac blandit elit tincidunt id. Sed rhoncus, tortor sed

icon1

Toy Benefit

icon2

Toy Benefit

icon3

Toy Benefit

icon4

Toy Benefit

See All

What Members are Saying

spin-logo

The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."

—Tammy Smitham, VP, Communications & Corporate Citizenship, Spin Master

spin-logo

The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "

—Michille Balliet, Director Product Safety & Regulatory Affairs, Crayola

Mattel-logo

The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."

—Steve Totzke, President & Chief Commercial Officer, Mattel, Inc.