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RSVP Today: El Segundo Creative Economy Breakfast at Mattel Headquarters (Sept. 19)
September 8, 2025
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Toy industry professionals are invited to join the “El Segundo Creative Economy Breakfast” on Thursday, September 19 at Mattel’s headquarters (2031 E. Mariposa Ave.).
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Toy Association’s “Toy Building” Opens its Doors in El Segundo
September 8, 2025
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The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing “Toy District.” The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo’s local economy and commercial real estate sector.
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Applications Open for Creative Factor Inventor Day at Toy Fair® 2026
September 5, 2025
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Have a game-changing idea or the next big thing in play? Toy inventors and designers are now invited to apply for a chance to pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair® this February. The Creative Factor Inventor Day program is now accepting submissions through Friday, October 31.
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Joan Lawrence Introduces Toy Safety Fundamentals to FIT Toy Design Students
September 5, 2025
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Joan Lawrence, senior vice president of standards and regulatory affairs at The Toy Association™, delivered a presentation on toy safety to students of the Fashion Institute of Technology (FIT) Toy Design Program in New York City.
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Remembering Epoch Company President & CEO Michihiro Maeda
September 5, 2025
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The Toy Association™ and its members mourn the passing of Michihiro Maeda, president & CEO of Epoch Company and chairman of the Japan Toy Association. He passed away on Monday, September 1 at the age of 67.
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How Toy Companies Can Reach Families Through Streaming TV (Webinar)
September 3, 2025
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An upcoming Toy Association webinar will break down the kids & family streaming landscape, share data-driven audience insights, and reveal how brands can maximize impact through advertising opportunities that also help support The Toy Foundation™.
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California Releases Draft Rules for Landmark Packaging EPR Law
September 2, 2025
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The California Department of Resources Recycling and Recovery (CalRecycle) formally published proposed regulations for Senate Bill 54 (SB 54), also known as the Plastic Pollution Prevention and Packaging Producer Responsibility Act, and opened a 45-day public comment period.
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U.S. Court of Appeals Rules Global Reciprocal & Emergency Tariffs Issued under IEEPA are Illegal
September 2, 2025
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The U.S. Court of Appeals for the Federal Circuit has affirmed a lower court ruling (the May 28, 2025 U.S. Court of International Trade ruling) that tariffs imposed under the International Economic Emergency Powers Act (IEEPA) by the Trump Administration are unlawful.
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People of Play™ Launches Fall Fundraiser for Young Inventor Challenge®
September 1, 2025
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People of Play™, a division of The Toy Association™, is marking a milestone with the 20th anniversary of its Young Inventor Challenge® (YIC), a program that has introduced thousands of kids to the toy and game industry over the past two decades. To celebrate, People of Play has launched a fundraising campaign running from September 1 to 20 with a goal of raising $20,000 to help sustain the program for the next generation of inventors.
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Sept. 25 Webinar: Turning Customer Reviews into Brand Growth
August 27, 2025
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An upcoming Toy Association webinar will explore how to unlock a customer review strategy to drive sales, strengthen retail partnerships, and maximize marketing ROI.
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CPSC Passes Two New Final Rules for Toys & Issues Policy Updates
August 26, 2025
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The U.S. Consumer Product Safety Commission (CPSC) has issued several major updates over the past week, including approval of two final rules for toys, the withdrawal of certain pending regulations, and pledging a dedicated focus on “real and substantial risk” and “uninterrupted agency operations,” despite changes at the Commission.
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Don’t Forget: Reserve Your Spot for the Industry’s Golf & Give FUNdraiser on September 9
August 26, 2025
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Tee up with industry friends for an evening of friendly competition, casual networking, and giving back at The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks.
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Prep for Fall Preview: How to Get the Most Out of Your Time in LA
August 25, 2025
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Alongside year-round showroom appointments with retailers like Amazon, Walmart, Five Below, Learning Express, CAMP, Marshalls/TJMaxx, and more, the global toy industry will come together for networking, philanthropy, and education during LA Fall Preview Market Weeks (Sept. 8-19) to set the stage for innovation and growth in 2026.
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Deadline Approaching: Book Your Appointment with The Toy Association’s Trends Team in LA
August 22, 2025
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If your company is showcasing 2026 products in Los Angeles this fall, don’t miss your chance to meet with The Toy Association’s trends team during LA Fall Preview® Market Weeks (September 8–19). The deadline to book an appointment is August 31.
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August 28 Session: How Exhibitors Can Stand Out at Toy Fair® 2026
August 20, 2025
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Toy Fair® 2026 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Thursday, August 28 at 2 p.m. (Eastern).
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