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Get the Scoop on Two New Safety & Compliance Services Available to Toy Association Members
March 19, 2019
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Want to know more about how to stay current on new and updated safety and compliance laws in the U.S. and internationally? The Toy Association has two new exciting member services to help companies do just that. The newly launched Safety Education Program details requirements for toy safety at the federal, state, and international levels, and the online international regulatory database outlines the standards and requirements applicable to toys in five major consumer regions.
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March Spotlight on Toy Association Members
March 19, 2019
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This month’s Toy Association member spotlight features Funko, Funrise, Mattel, RedwoodVentures, Toysmith, and VTech.
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Are You Maximizing Your Brand Exposure? Participate in Upcoming Jr. Con Events
March 18, 2019
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Looking for a way to amplify exposure of your brand and products? Companies still have time to participate in The Toy Association and LeftField Media’s upcoming Awesome Con Jr. consumer event, taking place April 26 to 28, at the Walter E. Washington Convention Center in Washington, DC.
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Important Retailer Updates: Sears, Shopko, and Pier 1 Imports
March 18, 2019
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The Toy Association is updating members on new information related to Sears Holding Corp., Shopko Stores Operating Company LLC, and Pier 1 Imports Inc.
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Anita Hamil Frazier, Beloved Industry Veteran & Former NPD Analyst, Passes Away at Age 55
March 15, 2019
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The Toy Association and its members mourn the loss of industry veteran and former NPD Group analyst Anita Hamil Frazier, who passed away on March 3 at just 55 years of age.
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Member Media Opportunities: Submit Your Top Toys for Spring and Outdoor Play
March 15, 2019
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Did you know The Toy Association works throughout the year to promote member companies’ toys and games? From outdoor toys and ride-ons to collectibles, skill-building board games, and everything in-between, the Association’s trend experts are seeking a variety of playthings for upcoming broadcast and editorial opportunities.
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Join Us at The Toy Association and Mojo Nation’s Upcoming Summer Party at DISTOY
March 12, 2019
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Who doesn’t like cocktails, connecting with colleagues, and a bit of friendly competition involving music trivia? To kick off DISTOY, The Toy Association and Mojo Nation are co-hosting a joint “Summer Party” at Jerusalem Bar in London, UK, on May 28. Toy Association members who will be attending DISTOY are invited to come to the party and sign up for the Association’s music trivia team.
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Now Available: Updated Resources to Help Grow Your Business in Brazil and China
March 12, 2019
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For toy companies looking to expand their business in Brazil and China, The Toy Association has sourced new global market research specific to these regions. The full reports for both countries are available free to members in the “Research & Data” section on The Toy Association’s website.
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Register Now: New Webinar to Discuss Amazon’s Brand Registry
March 12, 2019
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Toy industry professionals who are looking to learn more about how to combat counterfeit toys on Amazon should register for The Toy Association’s upcoming webinar, “Amazon Brand Registry: Everything You Need to Know.” The session will take place on Thursday, April 11 at 2 p.m. (Eastern); registration is now open. All toy industry stakeholders are invited to participate; the session is specifically recommended for professionals involved in intellectual property and brand protection.
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State, Federal, and Business Protection Advocacy: Not Everything is About China
March 12, 2019
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Toy Association President & CEO Steve Pasierb discusses a number of ongoing Association advocacy efforts that tackle homegrown challenges, including intellectual property protection, marketing to children, data privacy, and chemical safety.
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Freight Rates on U.S. Imports from Asia Could Increase as much as 20 Percent in 2019-2020 Contracts
March 11, 2019
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The Toy Association has learned that contract freight rates on U.S. imports from Asia are projected to increase by as much as 20 percent in 2019.
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The Genius of Play to Co-Present Session at National AfterSchool Association Annual Convention
March 11, 2019
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The Genius of Play will explore the topic of “purposeful play” during a workshop at the National AfterSchool Association’s (NAA) national convention, taking place March 15 to 18 in New York City.
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Toy Fair New York Exhibitors Donate Tens of Thousands of Playthings for Kids in Need
March 11, 2019
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Thousands of U.S. children suffering from adversity will soon have brand-new toys to call their own thanks to generous Toy Fair New York exhibitors. Roughly 300 toy companies donated nearly 60,000 new playthings, valued at over half a million dollars, to The Toy Foundation’s (TTF) Toy Bank.
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Multi-Generational Play: Are You Selling to These Critical Customers?
March 6, 2019
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Toy companies have a big opportunity to expand their reach by catering to the different ages of consumers (including kids, adults, and seniors) who love to play, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.
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The Genius of Play to Launch Month-Long Celebration of Play this May
March 5, 2019
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In order to raise awareness with the public and media about the benefits of play to child development, The Genius of Play is launching “Play All May,” the first-ever month-long celebration of play. Toy Association member companies are encouraged to join the fun and submit products to be featured in one of the daily giveaways.
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