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Mark Your Calendar: 2021 Toy Trends to be Revealed February 16
January 19, 2021
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In 2020, consumers around the world sought comfort and edutainment through toys and games that sparked sales growth across multiple categories of playthings. Now, The Toy Association’s trends team will come together in a digital release of its “Toy Trends Briefing” on February 16, to unveil the top toy and play trends emerging in 2021.
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The Toy Association Board Names 2021-2023 Candidates, Updates Bylaws
January 19, 2021
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The Toy Association’s Board of Directors Nominating Committee today announced a slate of candidates to serve on the Association’s board for two-year terms beginning in 2021.
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Toy Association's Joan Lawrence Shares Toy Safety Tips with Families
January 19, 2021
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For The Toy Association, underscoring the dangers of non-compliant counterfeit toys in online marketplaces remains a year-round priority and a cornerstone of its consumer education program.
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VTech® Named Official Toy Bank Sponsor for 2021
January 19, 2021
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VTech, a world leader in electronic learning products for children, has been named the official “Adopt-the-Pig” sponsor of The Toy Foundation’s Toy Bank for 2021.
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Webinar: Grow Your Business in China in 2021
January 18, 2021
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Toy companies interested in growing their brands on China’s online marketplaces are invited to participate in The Toy Association webinar, “China E-Commerce in 2021: Launching Toys in the World’s Largest Market,” taking place February 18 at 2 p.m. (Eastern).
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Join a Toy Industry Hall of Famer for The Strong’s 'Cocktails with the Creators' Virtual Event
January 15, 2021
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Looking to get inside the mind of a toy industry pioneer? Toy fans everywhere are invited to join Toy Industry Hall of Fame inductee Tom Kalinske in a live, interactive Zoom event hosted by The Strong National Museum of Play on Thursday, February 25 at 6 p.m. (Eastern).
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Toy Association 2021-2022 Events: What You Need to Know
January 12, 2021
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Toy News Tuesday editors caught up with Kimberly Carcone, The Toy Association’s vice president of market events, to talk about the Association’s mix of digital and live event offerings for 2021-2022. Here’s what she had to say…
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Toy Association Seeks New Toys for Valentine's Day, Spring & Easter Media Opportunities
January 12, 2021
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Were your products featured in The Toy Association’s 2020 media coverage? With last year’s efforts resulting in 48 TV segments and 21 trade articles that highlighted 219 toy companies, the Association’s team of trends experts is now looking for new playthings to include in upcoming free broadcast and editorial opportunities for spring.
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Tariff Updates: Brazil, China & Vietnam
January 11, 2021
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The Toy Association is alerting members to potential new U.S. tariffs on products originating in Vietnam as well as changes to tariffs on products imported to Brazil and from China.
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Toy Association Releases “STEAM Toy Assessment Framework” to Help Companies Create New Toys
January 11, 2021
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What key steps can toy companies take to create playthings that encourage parents and children to embrace and understand STEAM (science, technology, engineering, arts, and math) concepts? A new “STEAM Toy Assessment Framework,” released today by The Toy Association, provides a definitive answer with a three-step model and clearly defined rating criteria with learning goals for five distinct age groups.
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The Toy Association Sets 2021-2022 Trade Show & Marketplace Plans
January 7, 2021
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As COVID-19 remains insufficiently resolved, The Toy Association has announced that it will not conduct an interim trade show in New York for 2021, which was previously planned to take place May 1 to 4.
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Deadline Approaching: Free Product Publicity Opportunity
January 5, 2021
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The Toy Association’s annual “Toy Trends Briefing” is going virtual this February. Toy companies are invited to submit their products to be considered for this exclusive opportunity by completing the product information form by Friday, January 15.
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President’s Letter: Service Remains Strategic in 2021
January 5, 2021
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Toy Association President & CEO Steve Pasierb discusses how the Association plans to serve its members in the year ahead, even when so much remains unsettled around us.
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Schedule a Virtual Meeting with FIT’s Next Class of Toy Designers
January 5, 2021
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Toy Association member companies are invited to participate in The Fashion Institute of Technology (FIT)’s Toy Design Department’s 2021 Summer Internship Program.
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Learn How to Apply the New STEAM Assessment Framework to Your Toys & Games (Webinar)
January 4, 2021
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Toy professionals are invited to save the date for The Toy Association webinar, “Presenting the New STEAM Toy Assessment Framework,” taking place February 4 at 2 p.m. (Eastern).
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