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43 Percent of Adults Report Living Out Their Childhood Dream Jobs
September 21, 2021
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Nearly half of adults say they are living out their childhood dream jobs, according to new research commissioned by The Genius of Play and conducted by OnePoll.
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Toy Association Joins Port of LA Executives to Raise Awareness of Shipping Crisis
September 21, 2021
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Ed Desmond, executive vice president of external affairs at The Toy Association, joined the Port of Los Angeles’ virtual press conference last week to provide perspective from the toy industry on the impact of persisting supply chain issues at U.S. ports.
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Toy Association to Launch First-Ever ”Toy Safety Awareness Month” in November
September 21, 2021
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The Toy Association has announced that it will launch its first-ever “Toy Safety Awareness Month” this November.
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Toy Association Trends Team Seeks Toys for Halloween Media Opportunities
September 21, 2021
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The Toy Association trends team is getting ready to promote Halloween-themed toys and games on TV this fall to inspire families who are looking for fun ways to celebrate the holiday.
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Last Chance to Submit for Best of Holiday '21 Influencer Choice List
September 20, 2021
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The deadline to apply for the Best of Holiday 2021 Influencer Choice List, presented by Clamour in collaboration with The Toy Association, has been extended to Friday, September 24 at midnight (Eastern).
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Reminder: Book Your Meeting with The Toy Association Trends Team
September 20, 2021
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With 2022 right around the corner, now is the time to make sure your top products are seen by The Toy Association’s trends team which is beginning to craft its official trend report for the new year.
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Toy Association Announces Private Preview with Office Depot (October 14)
September 20, 2021
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Continuing to create new opportunities for toy manufacturers to get their products onto store shelves, The Toy Association has announced an upcoming virtual private preview with buyers at Office Depot, taking place October 14.
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The Strong’s National Toy Hall of Fame Reveals ‘21 Finalists
September 15, 2021
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The Strong National Museum of Play unveiled the 12 finalists for induction into the National Toy Hall of Fame for 2021.
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Deadline Approaching: Have Your Products Considered for Best of Holiday '21 Influencer Choice List
September 14, 2021
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The Toy Association is reminding toy companies to submit their products for the Best of Holiday 2021 Influencer Choice List, powered by Clamour. The product submission deadline is Friday, September 17 at midnight (Eastern).
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Remembering Game of Life Inventor Reuben Klamer
September 14, 2021
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The toy industry is mourning the recent passing of Reuben Klamer, a 2005 Toy Industry Hall of Fame inductee and renowned toy inventor and designer. He died at home in La Jolla, California on September 14, 2021. He was 99.
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Toy Association Congratulates Port of LA Executive Director Gene Seroka on Maritime Industry Award
September 14, 2021
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The Toy Association congratulates Port of Los Angeles Executive Director Gene Seroka on winning the Containerization & Intermodal Institute’s (CII) Connie Award, which recognizes maritime industry leaders who have made significant contributions to containerization, world trade, and the transportation field.
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Reminder: Give Your Toys the Gift of an Official ‘STEAM Stamp of Approval’
September 13, 2021
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Make sure your toys are evaluated for an official “STEAM Stamp of Approval” to stand out on shelves heading into the 2021 holiday season.
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Toy Association Tells Shoppers: #ShopEarly4Toys
September 13, 2021
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As The Toy Association continues to take an aggressive stance on the supply chain crisis, it is inviting the greater toy community to help spread the word to shoppers that they should #ShopEarly4Toys to avoid disappointment this holiday season.
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Exclusive Opportunity: Showcase Your ’22 Toys to The Toy Association’s Trends Team
September 7, 2021
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The Toy Association’s trends team is scouting new playthings to determine the hot toy trends of 2022. Toymakers are encouraged to book a virtual appointment to showcase their products.
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The Genius of Play’s Latest Campaign Spotlights Member Toys for Summer Fun
September 7, 2021
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The Toy Association’s The Genius of Play encouraged thousands of families to relax and play together all summer long through its #SummerofPlay sweepstakes, which ran from mid-June through August and garnered the most entries of any Genius of Play campaign to date.
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