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2021 Toy of the Year (TOTY) Award Finalists Unveiled
October 29, 2020
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From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season.
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Toy Association Announces Show Dates for Toy Fair NY 2022
October 27, 2020
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With planning underway for the in-person Toy Fair New York 2021 from May 1 to 4, The Toy Association has now revealed show dates for Toy Fair New York 2022.
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Toy Association Sets Record Straight on Toy Safety; Offers Resources to Members
October 27, 2020
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Each year leading up to the holiday season, certain NGOs take advantage of the attention surrounding toys to publish inaccurate “toy safety” reports that unnecessarily frighten families. And each year, The Toy Association positions itself on the frontlines of these conversations.
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The Genius of Play Reaches 4.6+ Million Canadian Families
October 26, 2020
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The Genius of Play, The Toy Association’s initiative to raise awareness about play’s critical role in child development, expanded into Canada with a media tour and influencer campaign that has reached an audience of more than 4.6 million since late July.
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Toy Association & Its Members Promote STEAM Learning Through Play at Virtual Science Festival
October 22, 2020
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The Toy Association and its members discussed the many ways that play can inspire STEAM (science, technology, engineering, arts, and math) learning during The City of STEM Virtual Science Festival.
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FAKE TOYS – REAL PROBLEM: Toy Association Urges Gift-Givers to Shop Safely Online this Holiday
October 20, 2020
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The upcoming holidays should be a time to relax after a long year, but parents need to be vigilant about ensuring counterfeit and imitation toys – which have the potential to be unsafe – do not end up under the tree.
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Toy Association’s Matthew Lenz Speaks on Chemicals in Children’s Products at Chemical Watch
October 19, 2020
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Matthew Lenz, The Toy Association’s director of state government affairs, participated in a roundtable on October 16 during the “Key Regulatory Updates: Europe, Asia and the Americas” virtual conference produced by Chemical Watch.
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Dallas Market Center to Host Total Home & Gift Market in January 2021
October 18, 2020
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Buyers are encouraged to attend the Dallas Total Home & Gift Market taking place January 6 to 12 (with temporary showrooms open January 6 to 9) at the Dallas Market Center. More than 90 percent of gift, toy, and home showrooms will be open for meetin
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The Toy Association’s Anna Yudina Discusses The Genius of Play & More on Power Kid Podcast
October 16, 2020
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The Toy Association’s Anna Yudina, senior director of marketing initiatives, joined the Power Kid Podcast this week to chat about the origins and evolution of The Genius of Play as well as the Association’s STEAM initiative and the Toy of the Year (TOTY) Awards.
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Toy Association Advocates Across States to Protect Play
October 13, 2020
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This year, The Toy Association's state affairs team has monitored more than a 1,000 pieces of legislation and acted on 100+ bills that would impact toy businesses.
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Toy Association Trends Team Promotes Fun Trick-Or-Treating Alternatives
October 12, 2020
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With COVID-19 expected to impact many trick-or-treating plans, The Toy Association trends team has been virtually touring the country to promote members’ toys and games as fun options to keep the Halloween spirit alive.
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The Toy Foundation Releases 2019 Annual Report
October 8, 2020
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The Toy Foundation’s 2019 Annual Report, “Play is Where the Heart Is,” is now available online.
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Analysts Say Q4 Looks Bright for Toys & Games Despite Uncertainties
October 6, 2020
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The world might be in turmoil, but parents and gift givers are still planning to buy toys and games for the children in their lives, with analysts predicting toy sales to be up at least a couple percentage points in the last half of 2020.
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2021 Toy Industry Hall of Fame Inductees Made Incredible Mark on Toys & Business of Play
October 5, 2020
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Open up any toy box around the world and you’ll be sure to find the creations of the esteemed inductees into the 2021 Toy Industry Hall of Fame: William C. Killgallon – who transformed the Etch A Sketch into a household name; Pleasant T. Rowland – the trailblazer who founded American Girl; and the late Margarete Steiff – inspiring inventor of the world’s first stuffed animal. Additionally, Phillip Bloom, founder of “The Bloom Report,” was inducted for his work as a respected toy news pioneer.
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President's Letter: Toy Association Aims to Bring Industry Back Together for Toy Fair NY in May 2021
October 5, 2020
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Toy Association President & CEO Steve Pasierb discusses the Association's plans to bring the industry back together for Toy Fair New York 2021.
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