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What Makes a Good STEM/STEAM Toy?
May 21, 2019
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How can toy companies create products that truly prepare kids for careers in science, technology, engineering and math? According to a new study, “STEM/STEAM Formula for Success,” released today by The Toy Association, great STEM/STEAM (with the “A” representing arts) toys encourage open-ended play and trial-and-error exploration, teach problem-solving, and allow children to lead the play experience, among other attributes.
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Participate in The Toy Association’s 2019 Toy Industry Financial & Operating Benchmark Study
May 20, 2019
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The Toy Association has retained Industry Insights, Inc. to complete the confidential 2019 Toy Industry Financial & Operating Benchmark Study for member toy companies. Once the study is ready, participating members will have free access to the results and will learn how their financial metrics compare to other companies of similar size, category, and distribution channel.
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Save the Date for The Toy Association’s Annual Summer Happy Hour!
May 20, 2019
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Toy Association members and friends are invited to a fun evening of cocktails, appetizers, and networking at the Association’s annual Summer Happy Hour on Tuesday, July 23 from 5 to 7 p.m.
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Trump’s Latest Tariffs Threaten the American Toy Economy – Help Us Push Back!
May 20, 2019
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Steve Pasierb, president and CEO of The Toy Association, shares how the Association is aggressively fighting tariffs on Chinese imports and urges the toy industry to get involved.
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Toy Association Promotes Toy Trends & Sponsors Breakfast at Clamour Summit 2019
May 17, 2019
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The Toy Association recently participated in Clamour Summit 2019, a four-day event that brought together more than 600 online influencers and families, by promoting hot toy trends of 2019 and sponsoring a breakfast for attendees.
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“Don’t Tax Toys”: Join Our Fight Against Trump’s Tariffs
May 14, 2019
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The Toy Association is leading industry advocacy efforts to aggressively oppose President Trump’s proposal of a 25 percent tariff on $300 billion worth of Chinese imports, including toys.
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America’s Toy Community Says Trump’s Tariffs Will Hurt Families, Jobs, & Businesses
May 14, 2019
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The Toy Association – the not-for-profit trade association representing the toy, game, and youth entertainment product businesses that drive the annual $28 billion American toy market and are leaders around the world – announced today that the Trump administration’s proposed 25 percent tariffs on $300 billion in Chinese imports, including children’s toys, would irreparably harm American families, jobs, and businesses.
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Get the Latest Info on Tariffs & Influencer Marketing at Annual Business Conference
May 13, 2019
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The Toy Association has added two new informative seminars aimed at offering toy companies critical updates about tariffs on Chinese imports and strategies for brands to develop successful influencer marketing campaigns at The Toy Association’s Annual Business Conference (ABC), taking place June 18 to 19 in Minneapolis, MN, co-hosted by Target.
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Play All May: Toy Association Members & Families Join In on the Fun!
May 13, 2019
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Play All May, The Genius of Play’s first-ever month celebrating the importance of play, has gone viral on social media this month. By sharing content and #PlayAllMay assets, Toy Association members have helped the campaign generate wide exposure through millions of impressions and thousands of engagements.
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The Future of Play: Appeal to Millennial Parents with Eco-Friendly Toys & Games
May 13, 2019
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Millennial parents want the toys and games their children play with to be more eco-friendly, reflecting their values to live more sustainably, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.
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Toy Industry Hall of Fame: 2020 Nominations Now Being Accepted
May 13, 2019
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The toy community is invited to submit their nominees for The Toy Association’s Toy Industry Hall of Fame – the highest honor bestowed upon individuals who have made outstanding contributions to the toy industry throughout their careers. Nominations may be submitted online through June 28, 2019.
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Walmart Exec Joins Toy Association Diversity & Inclusion Committee
May 13, 2019
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The Toy Association has announced that Anne Marie Kehoe, vice president of toys at Walmart, has joined its Diversity & Inclusion Committee.
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The Toy Association Welcomes 55 New Members
May 8, 2019
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The Toy Association proudly welcomes 55 new member companies that joined the Association between January 1, 2019 and April 1, 2019. These organizations join more than 1,000 members, including manufacturers, distributors, retailers, and others, that drive the $28 billion U.S. domestic toy market.
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Register Now: Two New Webinars Presenting Global Expansion Research on Brazil & China
May 7, 2019
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The Toy Association will host two webinars in May to provide an analysis of global market research highlighting Brazil and China to help companies decide whether to expand their businesses to these markets.
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Toy Association Formalizes Diversity & Inclusion Committee
May 7, 2019
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The Toy Association announced today the formalization of its Diversity & Inclusion Committee that aims to build awareness of and provide best practices for creating diversity within toy companies’ missions, workforce, products, and content development.
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