Research & Data

Knowledge Is Power. The Toy Association empowers members with the latest research and data on myriad topics impacting the global toy industry. Available exclusively to members, this cutting-edge information is derived from the Association’s expert staff and third-party consultancies. It is packed with actionable content.


Safety Education Program

Toy safety has long been the priority for The Toy Association and the toy industry.

The Toy Association's Safety Education Program is designed to provide participants with a detailed overview of the key state, federal, and international safety regulations and requirements impacting the toy industry.

Toy Association senior staff and outside experts will conduct educational sessions on varied topics such as the basic requirements for the US and some key markets, testing and certification, and how to navigate compliance-related barriers between markets. This program is fully accessible online in structured modules.

Who Should Attend

All toy industry stakeholders.

The session is specifically recommended for quality assurance, product integrity, product safety, and regulatory affairs professionals, as well as toy inventors and designers, compliance officers and legal team members.

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Member Reports

Seize Market Opportunities. Toy Association members enjoy many benefits but perhaps one of the most useful is exclusive access to comprehensive research. Topics include: country-specific trends, global consumer perception and behavior, kids’ weekly activities and brand preferences, the value of play, and more.

Global market research

Tap into country-specific mindsets, assess kids’ activities, and determine global consumer trends.

Industry reports

Learn about wide-ranging global topics and how they impact your business.

Trend Hunter reports

Exclusive insight into youth trends across industries related to toys & play. Each report contains actionable content.

Trend spotting

Stay steps ahead of kids’ ever-changing interests. Analyze what drives emerging crazes and habits.

Reading Room