Get a Free Toy Industry Marketing &
Advertising Analysis
June 24, 2024 | Is
your toy company's marketing strategy as effective as your competitors'
strategies? Find out with the 2024
Toy Industry Marketing & Advertising Study,
provided at no cost to members.
This survey, conducted by Industry Insights and
commissioned by The Toy Association™, will offer a comprehensive analysis of
advertising, marketing, and social media practices used by toy companies of all
sizes, categories, and distribution channels. Participants will also gain
insights into media usage trends, social media analytics, and the effectiveness
of advertising across various platforms.
Participation is free for all member manufacturers,
importers, and distributors of toys and is open through June 28. Access
the survey here.
All
responses will be kept confidential, and no individual company
data will be shared. Participating companies will remain anonymous, as The Toy Association will only
receive total industry and aggregated data.
For further information about this study and the range of
educational opportunities available to Toy Association members, please reach
out to The Toy Association’s Anne
McConnell, senior director of market research & educational
initiatives.