Get a Free Toy Industry Marketing & Advertising Analysis

marketing and advertising study 2024 logoJune 24, 2024 | Is your toy company's marketing strategy as effective as your competitors' strategies? Find out with the 2024 Toy Industry Marketing & Advertising Study, provided at no cost to members.

This survey, conducted by Industry Insights and commissioned by The Toy Association™, will offer a comprehensive analysis of advertising, marketing, and social media practices used by toy companies of all sizes, categories, and distribution channels. Participants will also gain insights into media usage trends, social media analytics, and the effectiveness of advertising across various platforms.

Participation is free for all member manufacturers, importers, and distributors of toys and is open through June 28. Access the survey here.

All responses will be kept confidential, and no individual company data will be shared. Participating companies will remain anonymous, as The Toy Association will only receive total industry and aggregated data.

For further information about this study and the range of educational opportunities available to Toy Association members, please reach out to The Toy Association’s Anne McConnell, senior director of market research & educational initiatives.