Privacy Policy

Privacy Policy

The Toy Association, Inc. is committed to providing a safe Cyber environment for parents, children and people who are interested in the world of toys and play. We respect your privacy, and would like you to know what is done with any information that we collect through our web site.



Our sites log certain activity of visitors (i.e., how many total visitors we have, what the most popular pages are, etc). However, that tracking is NOT done in such a way that it identifies the individual visitor … with one exception: in order to conduct the nomination and voting for the Toy of the Year (TOTY) Awards, we use personal "cookies" to identify and monitor individuals and their voting activities on the site.


All personal information collected by The Toy Association is securely stored, and will be used solely for identification and/or purposes stated when the information is requested. The Toy Association will not sell, distribute or otherwise make available to third parties any information we collect on this site. Children, as always, are encouraged to check with their parents before providing any information on any web site they visit.

The Toy Association aggregates information from all of its visitors into log files in order to measure the total number of visitors to the website and how many visit each area within it. This helps The Toy Association to learn about which areas are most popular and should be expanded and which are least popular and should be reduced or eliminated. The Toy Association does not belong to banner ad networks and does not access or allow access by other organizations. Currently The Toy Association uses Google Analytics to collect information about visits to our website.  Here is specific information about Google Analytics:


Because your privacy is important to us, Google Analytics conducts its business under the following principles:

Principle 1: No Collection of Personal Information
Google Analytics does not collect personal information such as name, age, phone number and mailing address from visitors to our customer's web sites.

Principle 2: No Combination of Browsing and Web Traffic Information with Personal Information
Since Google Analytics does not collect any personal information, we do not combine traffic analysis information with personal information such as name, age, phone number and mailing address.

Principle 3: No Aggregation of Individual Visitor Traffic Patterns across Multiple Sites
Google Analytics does not collect individual profile information for visitors across multiple sites and does not aggregate information from any other sources about browsing patterns of individual visitors across multiple sites.

Principle 4: Use of Anonymous IP Address
IP addresses are recorded by every site on the Internet. Google Analytics collects this information as well, but does so exclusively for the following uses: (1) anonymous statistical purposes; or (2) administration of our web site and servers, and to improve our services.

Principle 5: Anonymous Use of Cookies
It is Google Analytics' policy to use cookies only for more accurate anonymous traffic analysis. The cookie information does NOT include personal data such as name, age, phone number, e-mail address or mailing address. In addition, Google Analytics does NOT link cookies to personal data such as name, age, phone number, e-mail address and mailing address. Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies.

Principle 6: No Individual Profiling
Google Analytics does not create individual profiles for visitors. Unlike other tracking services we do not have a database of individual profiles for each visitor. Google Analytics collects data in aggregate form and data is not recorded or stored for individual visitors.

Principle 7: Limited Use of Cookies
Google Analytics uses cookies to track such as the time/date of the visit, the time/date of last visit, the page viewed, the referrer, transaction information for eCommerce pages, and other data. The cookies never include personal information such as name, mailing address and phone number. We do not collect such information and visitors that we track cannot provide us with personal information through normal movement across a web site. As we do not build a database of individual visitors, the data that we do collect is never stored in any individual user profile; the data collected serves only to update aggregate counts allowing our customers to monitor traffic on their site. Visitors can also reject cookies.


This Policy Notice / Disclaimer / Terms of Use document may be modified as time goes on so please check back! If you have any questions or comments, please direct them to