Increase Creativity

Increase Creativity

Dream big! It’s what we tell our children time and again. And playtime is where it begins.

Play gives kids a chance to truly let their imaginations run wild and create worlds of their own that they have control over. Whether it’s a make-believe game or an arts & crafts activity, play provides children the freedom to explore new possibilities and think outside the box … to come up with unique ideas as well as creative solutions to challenges they face.

An active imagination will continue to serve kids throughout their lives. According to a recent survey of more than 1,500 Chief Executive Officers from 33 industries around the world, CEOs believe that successfully navigating an increasingly complex world will require creativity more than any other skill.

Preparing the next generation of innovators — that’s the genius of play!

Make-believe play is essential for kids to
and learn how to respond to different situations.

McGrew, 1982, Smith &Connolly, 1980 as cited in Pellegrini, 2009.