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New Webinar: Master Your Media Strategy in a New Digital Landscape
August 20, 2019
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Toy companies that want to learn how to optimize advertising budgets in a new era of digital media, shifting consumption habits by today’s kids, and ongoing retail disruption are encouraged to join The Toy Association’s upcoming webinar, “Stacking the Deck for a Successful Media Campaign: Principles for 2019 & Beyond” on September 19 at 2 p.m. (Eastern).
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Timely Industry Issues Discussed by Toy Association & Hong Kong Trade Development Council
August 20, 2019
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Hong Kong’s protests and current business landscape, including preparations for upcoming toy industry activity, were among the topics discussed today by representatives of The Toy Association and the Hong Kong Trade Development Council (HKTDC).
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Holiday Toys Across America – Bringing Toys to Thousands of Kids in Need in All 50 States
August 19, 2019
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The Toy Foundation has pledged to impact thousands of children in need living in all 50 states with its new “Holiday Toys Across America” initiative, in partnership with Delivering Good.
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REMINDER: One Month Left to Submit Your TOTY Nominations
August 19, 2019
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The Toy Association is reminding companies to submit their nominations for the 2020 Toy of the Year Awards by midnight (Eastern) on Thursday, September 19.
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Toy Industry Hall of Fame: Voting Opens this Week for the 2020 Inductees
August 19, 2019
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Toy Association members are invited to cast their votes for the inductees into the 2020 Toy Industry Hall of Fame. Voting will open Wednesday, August 21 through Friday, September 20.
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Unique Opportunities to Highlight Your Toys at Toy Fair Dallas
August 19, 2019
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The Toy Association is reminding toy companies of two unique opportunities to highlight their brand-new toys and product lines in front of retail buyers, trend-spotters, and influencers attending this year’s Toy Fair Dallas.
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Toy Fair Dallas: Why You Should Feature Your Products in the New FutureCast Gallery
August 13, 2019
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The industry’s most innovative toys and games will be on display in a newly curated gallery at Toy Fair Dallas. Called the FutureCast Gallery, this retail-driven, experiential initiative, launched by The Toy Association, is designed to highlight the industry’s most innovative new toys and games in front of retail buyers and others exploring product at Toy Fair Dallas. Toy News Tuesday editors caught up with the gallery’s guest-curator and expert in product discovery Steve Starobinsky, who shared details on this exciting initiative and what it means for the toy community. Read what he had to say.
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U.S. Toy Community Applauds Trump Administration’s Tariffs Delay on Toys
August 13, 2019
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The Toy Association – the not-for-profit trade association representing the toy, game, and youth entertainment product businesses that drive the annual $28 billion American toy market and are leaders around the world – lauded the Trump administration’s decision to delay imposing a 10 percent tariff on most toys as a welcome reprieve for the toy industry going into the holiday season.
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New Webinar: How Toy Companies Can Use Analytics to Drive Retail Sales & Control Their Supply Chain
August 12, 2019
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How can toy companies stand out to retail partners to grow sales and prevent out-of-stock inventory? “How Toy Companies Can Use Analytics to Drive Retail Sales & Control their Supply Chain,” a Toy Association hosted webinar on September 5 at 2 p.m. (Eastern) will share insights from companies that are effectively using store-level, sell-through analytics to manage their retail sales. Registration is open for all toy manufacturers that would like to attend the session.
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Toy Association’s Alan Kaufman Recipient of ADK/Saint Louis University’s “Global Impact Award”
August 7, 2019
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Alan Kaufman, The Toy Association’s senior vice president of technical affairs, was awarded this year’s “Global Impact Award” by ADK Information Services and Saint Louis University for his contributions to the field of consumer product safety. The award was bestowed to Kaufman at a ceremony on August 1 at campus headquarters in St. Louis, MO.
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Counterfeits News: Toy Association Sends Industry Comments to Commerce Department
August 6, 2019
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As part of its ongoing advocacy and education efforts surrounding the harmful impact of counterfeits on the toy community, The Toy Association recently submitted comments to the Department of Commerce in response to the Presidential Memorandum, “Combatting Trafficking in Counterfeit and Pirated Goods.”
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Spotlight on Diversity: Anne Marie Kehoe of Walmart
August 6, 2019
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To appeal to today’s consumers, diversity and inclusion needs to be a priority in the toy ecosystem – not only for manufacturers but for retailers as well, according to Anne Marie Kehoe, Walmart’s vice president of toys.
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REMINDER: Toy Fair Dallas “FutureCast Gallery” Submissions Due Aug. 15
August 5, 2019
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The industry’s most innovative toys and games will be on display in a curated gallery at Toy Fair Dallas this October. Companies that would like their toys to be considered for a coveted spot in the brand-new FutureCast Gallery are encouraged to submit products for consideration through Thursday, August 15.
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BREAKING NEWS: President Trump Tweets Tariffs Back on the Table for $300 Billion in Consumer Goods
August 1, 2019
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As The Toy Association continues to monitor ongoing trade talks between the U.S. and China, President Trump tweeted on Thursday that the U.S. will on September 1 put an additional tariff of 10 percent on the remaining $300 billion dollars of goods imported from China, which will likely include finished toys and all other toy-related items not yet subject to tariffs.
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NPD: U.S. Toy Industry Poised to Turn the Corner on Sales Post-Toys?R”Us
August 1, 2019
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The U.S. toy industry saw retail sales drop by 9 percent, or $734 million, to $7.4 billion, year-to-date through June, according to The NPD Group. The decline was dragged down by unfavorable comparisons to the previous year as a result of the Toys?R”Us liquidation sale. Looking at the compounded annual growth rate (CAGR) from 2016 to 2019, which was up nearly 1 percent, paints a more accurate and favorable picture of the state of the industry.
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