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Free Media Opportunities for Toy Association Members
April 22, 2019
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The Toy Association trends team has been traveling across the country to promote members’ toys and games during several Easter-themed broadcast TV segments. Recent airings were in Charlotte, Chicago, and Detroit.
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Awesome Con Jr Brings Fun for All Ages to Washington, D.C.
April 18, 2019
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Awesome Con, the Mid-Atlantic’s premier pop culture convention, is proud to present the return of Awesome Con Jr, a family-focused pavilion powered by The Toy Association, which takes over the Walter E. Washington Convention Center Friday, April 26 to Sunday, April 28. Awesome Con Jr provides hours of fun with entertaining and educational programs for fans of all ages, including interactive workshops with characters from hit shows, costume parades, art sessions with professionals, coloring contests, and more. Full details on the activities can be found at www.awesomecon.com/awesome-con-jr/.
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Help Defeat Harmful Legislation Affecting Toy Companies in NY State
April 18, 2019
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The Toy Association is alerting members of harmful legislation that would prevent many toy companies from doing business in New York State. Members are encouraged to get involved and urge lawmakers to vote against Senate Bill 501B/Assembly Bill 6296B by attending The Toy Association’s upcoming legislative day, or by sending a letter of concern to leadership in the New York State legislature.
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Looking for Fresh Ideas? Toy Association Members Invited to Otis Toy Design Exhibition this May
April 16, 2019
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Toy Association members looking for fresh talent and ideas are invited to attend an upcoming exhibition created by the 2019 toy design graduating class at Otis College of Art and Design. The free event, taking place on Friday, May 10 from 6 to 9 p.m. (Pacific) at the college’s Los Angeles campus, features 20 graduates who will showcase their designs in individual showroom settings and welcome the opportunity to meet with toy industry professionals.
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Perspective: “Word of Mom” is the No. 1 Driver of Toy Purchases
April 15, 2019
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As part of Toy News Tuesday’s “Perspective” series that spotlights the people and companies who help drive the business of toys, we recently caught up with Grady Edelstein, head of brand partnerships at Tinybeans. Edelstein shared topline findings from the company’s January 2018 survey of nearly 750 millennial parents with children ages 0 to 5. Findings were shared in Tinybeans’ white paper, “Word of Mom Research Series: Building Trust with Millennial Parents.” Here’s what she had to say ….
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Target Executives to Impart Key Business Insights at Annual Business Conference
April 15, 2019
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Want to hear about the future of retail through the eyes of one of the biggest retailers in the U.S.? At this year’s Annual Business Conference, taking place June 18 to 19 in Minneapolis, MN, executives from Target will enlighten attendees on top issues affecting toy businesses today.
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Toy Association’s Rebecca Mond Speaks on U.S.-China Trade Relationship at Guangzhou Toy Fair
April 15, 2019
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Rebecca Mond, The Toy Association’s vice president of federal government affairs, spoke in front of a packed audience during the “Toy Talks Forum” at the Guangzhou International Toy & Education Fair last week.
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New Webinar to Help Companies Expand their Customer Reach by Focusing on Balanced Play
April 12, 2019
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By providing a variety of engaging products and play activities that encourage important developmental milestones in children, toy companies can expand their consumer base beyond their traditional target markets. A new webinar hosted by The Toy Association, “Balanced Play and the Role of Toys in Supporting Child Development,” taking place on May 9 at 2 p.m. (Eastern), will explore the different types of play and the role toys play in child development. Registration is now open for the upcoming session open to all toy professionals.
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Exhibitor Applications Are Being Accepted for Toy Fair Dallas & Toy Fair NY
April 9, 2019
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Toy companies interested in exhibiting at the upcoming Toy Fair Dallas and next year’s Toy Fair New York are invited to submit their booth applications while space is available.
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The Future of Play: Build Your Customer Base with Enriching “How It’s Made” Experiences
April 9, 2019
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Ever wonder how Universal Studios draws millions of families a year to visit its studio theme parks? It’s all about the power of experiences and recognizing how consumers relate to a brand, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.
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Important Retailer Updates: Sears, JCPenney, and Things Remembered
April 8, 2019
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The Toy Association is updating members on new information related to Sears, JCPenney, and Things Remembered.
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NRF: Retail Imports Rising Again as Summer Approaches
April 8, 2019
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With tariff increases delayed for the foreseeable future and the busy summer season approaching, imports at the nation’s major retail container ports are beginning to climb again, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
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Ready … Set … PLAY! Local Toy Companies & Volunteers Bring Toys and Smiles to South Florida Kids
April 8, 2019
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“Play Your Part,” a nationwide philanthropic event series hosted by The Toy Foundation (TTF), made its way to South Florida today, bringing brand-new toys and games to more than 250 children in need. Held in partnership with Junior Achievement South Florida at its Coconut Creek headquarters, the fun-filled day of play was made possible by local toy company volunteers and thousands of toy donations from manufacturers, retailers, and distributors to TTF’s Toy Bank.
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Toy Association Praises Administration’s Commitment to Cracking Down on Counterfeit Goods
April 4, 2019
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The Toy Association supports a new White House memorandum that aims to curb the online sale of knockoff goods. Signed by President Trump on April 3, the memorandum seeks recommendations for reducing the trade of counterfeit and pirated goods, including those that are sold through online third-party marketplaces, and aims to expand and enhance existing efforts to better address the scale, scope, and consequences of counterfeit and pirated goods trafficking.
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The Genius of Play Launches “Prescription for Play“ PSA
April 2, 2019
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The Genius of Play, a nonprofit initiative dedicated to raising awareness of play's vital role in child development, today launched its new public service announcement (PSA) titled “Prescription for Play.” The campaign is aimed at reminding parents that play is critical to raising healthy and happy children. The PSA will serve as a supporting element to The Genius of Play’s first-ever month-long celebration of play, “Play All May,” taking place May 1 to 31.
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