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The Toy Association™ Unveils New Branding & Tradition for the Toy Building
September 16, 2025
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Fresh off its grand opening in El Segundo at 101 Continental Boulevard, The Toy Association’s Toy Building is unveiling bold and playful new branding designed by industry creative Matt Nuccio of Design Edge. The visual symbols mark the start of a new chapter for the toy community’s West Coast headquarters in the expanding El Segundo Toy District.
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LA Fall Preview® Market Weeks Off to a Strong Start
September 15, 2025
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The Toy Association cut the ribbon on its brand-new Toy Building last week, kicking off two weeks of dedicated marketplace activity – known as the LA Fall Preview Market Weeks (Sept. 8-19) – in El Segundo, CA.
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More than $425,000 Raised for Children Impacted by Natural Disasters at Golf & Give FUNdraiser
September 15, 2025
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The toy community raised nearly half a million dollars to benefit children in need at The Toy Foundation’s Golf & Give FUNdraiser September 9. Held during The Toy Association’s LA Fall Preview Market Weeks, the event welcomed toy professionals for an evening of networking, friendly competition, and giving back at Topgolf in El Segundo.
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Latest Trend Hunter Report Shows How Novelty is Driving Consumer Engagement
September 12, 2025
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Toy Association members can now access a complimentary new Trend Hunter report that highlights a movement across industries toward creating community-focused experiences. This trend reflects a broader cultural shift: Consumers are craving experiences that align with their identities and values, and they’re gravitating toward brands that help foster those experiences through inclusive, intentional, and often local communities.
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WiT Announces 2025 Wonder Women Award Winners
September 12, 2025
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Women in Toys, Licensing & Entertainment (WiT) celebrated the winners of its 20th annual Wonder Women Awards on September 11 at The Beverly Hilton in Los Angeles.
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Oct. 9 Webinar: Smarter Media Planning Strategies to Authentically Reach Kids & Families
September 10, 2025
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An upcoming Toy Association webinar will provide a practical playbook for marketers building effective kids and family media campaigns, using data-backed insights to explore how to reach kids authentically, engage parents, and maximize retail impact.
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Supreme Court to Hear Trump Tariffs Case in November
September 10, 2025
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The Toy Association™ issued an alert to members as soon as the news broke on September 9 that the U.S. Supreme Court granted certiorari on an expedited basis to hear two cases challenging the legality of President Trump’s unprecedented use of the International Emergency Economic Powers Act (IEEPA) to impose blanket tariffs on foreign imports.
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RSVP Today: El Segundo Creative Economy Breakfast at Mattel Headquarters (Sept. 19)
September 8, 2025
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Toy industry professionals are invited to join the “El Segundo Creative Economy Breakfast” on Thursday, September 19 at Mattel’s headquarters (2031 E. Mariposa Ave.).
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Toy Association’s “Toy Building” Opens its Doors in El Segundo
September 8, 2025
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The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing “Toy District.” The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo’s local economy and commercial real estate sector.
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Applications Open for Creative Factor Inventor Day at Toy Fair® 2026
September 5, 2025
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Have a game-changing idea or the next big thing in play? Toy inventors and designers are now invited to apply for a chance to pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair® this February. The Creative Factor Inventor Day program is now accepting submissions through Friday, October 31.
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Joan Lawrence Introduces Toy Safety Fundamentals to FIT Toy Design Students
September 5, 2025
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Joan Lawrence, senior vice president of standards and regulatory affairs at The Toy Association™, delivered a presentation on toy safety to students of the Fashion Institute of Technology (FIT) Toy Design Program in New York City.
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Remembering Epoch Company President & CEO Michihiro Maeda
September 5, 2025
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The Toy Association™ and its members mourn the passing of Michihiro Maeda, president & CEO of Epoch Company and chairman of the Japan Toy Association. He passed away on Monday, September 1 at the age of 67.
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How Toy Companies Can Reach Families Through Streaming TV (Webinar)
September 3, 2025
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An upcoming Toy Association webinar will break down the kids & family streaming landscape, share data-driven audience insights, and reveal how brands can maximize impact through advertising opportunities that also help support The Toy Foundation™.
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California Releases Draft Rules for Landmark Packaging EPR Law
September 2, 2025
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The California Department of Resources Recycling and Recovery (CalRecycle) formally published proposed regulations for Senate Bill 54 (SB 54), also known as the Plastic Pollution Prevention and Packaging Producer Responsibility Act, and opened a 45-day public comment period.
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U.S. Court of Appeals Rules Global Reciprocal & Emergency Tariffs Issued under IEEPA are Illegal
September 2, 2025
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The U.S. Court of Appeals for the Federal Circuit has affirmed a lower court ruling (the May 28, 2025 U.S. Court of International Trade ruling) that tariffs imposed under the International Economic Emergency Powers Act (IEEPA) by the Trump Administration are unlawful.
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