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2/16/2026

Close Out Toy Fair® by Donating Toys to The Toy Foundation’s Toy Chest

All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.

2/16/2026

Toy Fair® Celebrates Standout Booth Designs with 2026 Reimagination Awards

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

2/14/2026

Toy Fair® Brings The Love And Top Toy Trends For 2026

Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.

2/14/2026

Milestone 120th Toy Fair® in New York Puts Play in the Spotlight

Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.

2/13/2026

2026 Toy of the Year® Winners Shine at Toy Industry’s Biggest Night

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year. The TOTY Awards program and gala raised over $1 million in support of The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which unites the philanthropy of the toy industry to deliver play to millions of children in need.

2/12/2026

Toy Fair® Turns NYC into the Ultimate Playground

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

2/10/2026

Two Revised EN71 Standards Published as Europe Transitions to Toy Safety Regulation

The European Committee for Standardization (CEN) has published two updated toy safety standards under the EN71 series of regulations as the European Union begins the transition from the Toy Safety Directive (TSD)

2/10/2026

Bid to Give the Gift of Play! Toy Foundation Online Auction is Now Open

The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids!

2/10/2026

People of Play™ Toy Fair® Party Marks 26 Years of Industry Connection in Support of the YIC

People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, at Connolly’s Pub (121 W 45th St.) beginning at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy.

2/9/2026

Countdown to Toy Fair®: Top 6 Tips for a Successful Show

The wait is almost over! The 120th Toy Fair® will kick off this weekend, taking place February 14 to 17 at the Javits Center in New York City.

2/6/2026

Don’t Miss the Toy Trends Briefing at Toy Fair

Get ready to discover the hottest toy and play trends of 2026! All Toy Fair attendees are invited to attend The Toy Association's "Toy Trends Briefing" on opening day of Toy Fair®, a must-see unveiling of the hottest toy trends and consumer shopping