|
| |
|
|
EU Updates Impacting U.S. Toy Community
November 17, 2020
|
|
The Toy Association is alerting members of updates from Europe that impact the U.S. toy industry.
|
| |
|
|
Is Your Brand Prepared to Combat Online Counterfeits This Holiday?
November 17, 2020
|
|
More than ever, holiday 2020 is shaping up to be a make-or-break season for toymakers. And with more families expected to shop online this holiday, the risks of counterfeit products lurking in online marketplaces are even higher. To help combat these threats, The Toy Association is encouraging its members to attend the upcoming Red Points webinar offering brands practical tips and insights to protect their online assets and consumers.
|
| |
|
|
The Toy Association Promotes TOTY '21 Finalists as Must-Have Toys of Holiday Season
November 17, 2020
|
|
With the pandemic already impacting how early and where consumers plan to shop for toys this holiday, The Toy Association has been making its rounds across the U.S. promoting the 21st Toy of the Year (TOTY) Awards finalists as holiday shopping list “must-haves.”
|
| |
|
|
Have Your Toys Considered for Spencer's Product Preview; Deadline is Nov. 22
November 16, 2020
|
|
Are you looking to have your toys and games featured on the shelves of Spencer’s? Here is your chance; On December 16, The Toy Association will host a virtual product preview day for toymakers not currently selling to the retailer to pitch their playthings.
|
| |
|
|
Pitch Urban Outfitters Buyers; Apply by Nov. 22 for Product Preview
November 16, 2020
|
|
On December 17, The Toy Association will host a virtual product preview day to offer selected toy suppliers the opportunity to present their toys and games to the Urban Outfitters buying team.
|
| |
|
|
Support The Toy Foundation's Work with Your TOTY 2021 Digital Tribute Book Ad
November 13, 2020
|
|
Toy companies looking to lend their support to children in vulnerable situations can do so while promoting their brands by reserving ad space in The Toy Foundation’s (TTF) 2021 Tribute Book, the official event program for the virtual 21st Toy of the Year (TOTY) Awards ceremony.
|
| |
|
|
The Insights People Offer Trends Forecast in New Webinar
November 10, 2020
|
|
Learn about the attitudes, behaviors, and consumption of U.S. children shaping marketing and retail in The Toy Association’s upcoming webinar “A 2021 Future Forecast: Presented by The Insight People” on Thursday, December 10, from 2 to 3 p.m. (Eastern).
|
| |
|
|
New Toy Association Preview Day to Connect Toy Companies with Family Dollar Buyers (Dec. 9)
November 9, 2020
|
|
The Toy Association has announced that it will host a virtual product preview day with Family Dollar on December 9. Toy companies are invited to apply for this exclusive opportunity by Sunday, November 15 at 5 p.m. (Eastern). Priority will be given to Toy Association members.
|
| |
|
|
The Genius of Play Appoints New Committee Members
November 9, 2020
|
|
The Toy Association today announced the appointment of five new members and three term renewals to The Genius of Play committee, who will help to inspire more families to play together and promote awareness of the benefits of play.
|
| |
|
|
New IBM White Paper Explores Blockchain as a Must-Use Tool for Toy Industry
November 6, 2020
|
|
Blockchain technology presents toy companies with the opportunity to improve their inventory levels, better protect their IP, and create faster and more accurate transactions, according to a new white paper prepared by IBM in collaboration with The Toy Association.
|
| |
|
|
Help Your Favorite Toy Take Home a TOTY
November 3, 2020
|
|
Today might mark Election Day in the U.S., but in the toy industry a whole different kind of election season got underway last Thursday as the 2021 Toy of the Year (TOTY) Awards finalists were revealed by The Toy Association.
|
| |
|
|
Toy Association Staffers to Serve Additional Terms on National AfterSchool Association Board
November 2, 2020
|
|
The Toy Association’s Ed Desmond, executive vice president of external affairs, and Anna Yudina, senior director of marketing initiatives, have been appointed to additional terms on the National AfterSchool Association (NAA)’s corporate advisory board.
|
| |
|
|
Toy Association Submits Comments to USTR on Foreign Trade Barriers Impacting Toys
November 2, 2020
|
|
The Toy Association, on behalf of its members, last week submitted comments to the Office of the U.S. Trade Representative (USTR) regarding foreign trade barriers impacting the U.S. toy industry’s ability to export safe toys to international markets.
|
| |
|
|
Creating Branded Experiences from the Safety of Home: New Trend Hunter Report
October 30, 2020
|
|
TrendHunter.com’s latest free monthly report for Toy Association members explores how brands’ curated offerings are simplifying the purchasing process amid the pandemic while also targeting specific consumer needs and rituals.
|
| |
|
|
NPD: U.S. Toy Industry Sales Up 19 Percent in First Three Quarters of 2020
October 30, 2020
|
|
The U.S. toy industry grew its dollar sales by 19.1 percent to $13.7 billion in the first three quarters, according to global information company The NPD Group. Over those eight months, one of the biggest catalysts for growth has been COVID-19’s impact on consumer behaviors and spending habits.
|
| |
|