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3/17/2026

Toy Association Advocacy Drives Major Outcome in California Chemical Review

The California Department of Toxic Substances Control (DTSC) has decided not to classify styrene as a chemical of concern in children’s products, including toys — a significant outcome for the toy industry following extensive technical input from The Toy Association™ and other stakeholders.

3/17/2026

This Thursday's Webinar: New Market Research on the American Kid Consumer

Last call to register! Toy industry professionals are reminded to sign up for “Understanding the 2026 American Kid Consumer: Routines, Media Behaviors, & Brand Influence in the U.S. Toy Market,” a Toy Association webinar taking place this Thursday, March 19 at 2 p.m. (Eastern).

3/16/2026

CBP Announces New Tool for Processing IEEPA Tariff Refunds

Following recent developments related to refunds of tariffs imposed under the International Emergency Economic Powers Act (IEEPA), The Toy Association™ shared updated refund guidance with members via email on March 13.

3/16/2026

USTR Launches Section 301 Investigations on Excess Capacity and Forced Labor

The Office of the U.S. Trade Representative (USTR) has launched two new Section 301 investigations examining structural excess manufacturing capacity and the use of forced labor in global supply chains.

3/13/2026

Creative Factor Connects Inventors with Leading Toy Companies

Creative Factor: Inventor Day returned to Toy Fair® on Tuesday, February 17, bringing together emerging inventors and leading toy and game manufacturers for a curated pitch event designed to give up-and-coming talent valuable face time with companies they may not otherwise have access to.

3/10/2026

Court Orders Refunds for IEEPA Tariffs; Implementation Process Ongoing

On March 4, the U.S. Court of International Trade issued an order requiring refunds to importers of goods whose entries were subject to tariffs imposed under the International Emergency Economic Powers Act (IEEPA).

3/10/2026

Registration is Open for POP Week 2026

Industry professionals are now invited to register for POP Week 2026, a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 8 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.

3/9/2026

Reminder: Join The Toy Association’s Annual General Meeting This Thursday (March 12)

The Toy Association’s 2026 Annual General Meeting (AGM) will take place this week on Thursday, March 12 at 1 p.m. (Eastern). Representatives of all member companies are invited to attend the virtual meeting via Zoom.

3/6/2026

GEO is the New SEO: How this Strategy Fits into Product Marketing (April 2 Webinar)

Registration is now open for an upcoming Toy Association webinar that will explore how artificial intelligence is transforming the way consumers discover products online, and what brands must do now to remain visible as generative search continues to shape purchase decisions.

3/6/2026

The Toy Association™ Launches Toy Fair® University ‘Spring Semester’

The Toy Association™ is making Toy Fair® 2026 educational programming available, starting March 9 on ToyFairNY.com, LinkedIn, and via email. Content will be on demand and will roll out weekly through May. The virtual learning experience offers a convenient and flexible way to explore essential topics shaping the toy industry.

3/5/2026

2026 Toy Trends: Recording Now Available

The Toy Association’s Toy Trends Briefing, which unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2026 in New York City, is now available to view online.