Promotion and Publicity
With children and adults turning to play more than ever, we reach millions of families through various media (print, online, and television) to offer toy and play ideas, and talk about the latest trends impacting the play space. In each of these instances, we put our members’ toys and games front and center, highlighting the creative spirit of the industry and the toy innovation being driven by our membership. The following are some examples of what we do to promote the benefits of toys, games and play for all ages:
- Product promotion opportunities (e.g., consumer print and broadcast media placements, trade articles, etc.)
- Member exclusive opportunity to be included in The Toy Association’s annual “Toy Trends Briefing,” which highlights the year’s biggest trends and product examples to support them, and additional trend updates during the year.
- Marketing support through The Toy Association’s Genius of Play campaign, an initiative to build consumer awareness of the benefits of play, and the STEAM accreditation program, designed to highlight toys that help kids build skills in science, technology, engineering, arts and math.