How Your Company Can Get Involved in Toy Safety Awareness Month

toy-safety-awareness-month-logoOctober 31, 2023 | Ahead of the third annual Toy Safety Awareness Month, which kicks off tomorrow, November 1, The Toy Association™ is encouraging its toy manufacturer and retailer members to get involved by offering parents and caregivers reliable information on safe toy shopping, appropriate toy selection, and safe play at home. The initiative invites everyone in the play industry to share helpful safety tips with consumers on their social media channels, websites, and in stores.

Click here to access the Toy Safety Awareness Month toolkit, which includes sample social media posts and related assets, including the official logo, an infographic, video assets, and more. Manufacturers, retailers, and any other professional working in the business of play is invited to take part by sharing The Toy Association’s safety content throughout the month of November and using the official hashtags — #ToySafetyAwarenessMonth and #PlaySafe — in their posts.

“With the holiday shopping season upon us, it’s an important time to remind families of a few simple tips to ensure safe play, including shopping for toys at a trusted retailer and also paying attention to the age grading of products,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “As gift-givers begin to check off their holiday shopping lists, we invite the play community to help us spread the word about Toy Safety Awareness Month and safe play this November.”

Toy Safety Awareness Month will continue through the end of November. Be sure to follow the latest updates on LinkedIn, Facebook, and X.

Additional resources are available at, the industry’s premier play safety resource for parents and caregivers.

Contact Kristin Morency Goldman for more information or assistance with any media requests (safety or otherwise) your company receives.