Toy Fair 2023 to Spotlight Pet Products at New Showcase
January 31, 2023 | The product categories that toy manufacturers offer are evolving, and Toy Fair 2023 is evolving with it. The reimagined show, taking place September 30 to October 3 at the Javits Center in New York City, will feature a new “Pet PLAYce” showcase as a direct response to the growing segment of toy companies entering the pet product industry.
“The overlap between the toy and pet industries is growing, and at Toy Fair, we embrace all things play — even for our four-legged companions!” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “This new area in the Crystal Palace of the Javits Center will feature pet products and accessories to capture the attention of buyers and media. We’re delighted to introduce Pet PLAYce as Toy Fair continues to meet the demands of an evolving and expanding play market.”
Learning Resources is set to showcase product in the display. “After just introducing our own Brightkins pet toy line late last year, we are incredibly excited to see Pet PLAYce be part of Toy Fair 2023!” said Shannon Howen, marketing manager at Learning Resources. “Our new line of interactive pet toys and training tools will allow families to connect with their pets and we’re looking forward to meeting retailers that will want to expand their in-store offerings to include this new audience.”
The pet product and accessories showcase will offer sponsorship opportunities, including exclusive shelf space to present items, listings in the Toy Fair mobile app, and more. More details about Pet PLAYce will be shared in the coming months.
In addition to the World of Toys Pavilion and the Halloween Pavilion, this new area of the show is just one of the ways the reimagined Toy Fair will give attendees direct access to a broader range of products and provide even more opportunity to expand their business. More showcases and pavilions on the Toy Fair show floor will be announced as they become finalized.
Manufacturers interested in participating in Pet PLAYce should contact Stacy Liebensohn, senior account executive at The Toy Association.
Toy Fair will take place September 30 to October 3 in New York City. Attendee registration will open this spring. Visit ToyFairNY.com to learn more.