Latest Company News & Highlights

February 13, 2024 | Take a look below for a roundup of the latest news and product launches from a variety of companies, including Just Play, Hey Buddy Hey Pal, PMI Kid’s World, and more.

Disney & Epic Games Partner for New Games & Entertainment Universe
The Walt Disney Co. and Epic Games will collaborate on an all-new games and entertainment universe, interoperating with Fortnite, that will further expand the reach of Disney stories and experiences. Disney will also invest $1.5 billion to acquire an equity stake in Epic Games alongside the multiyear project.

Just Play Introduces Star Wars Disney Doorables
Just Play will launch its latest expansion of Disney Doorables featuring Star Wars characters worldwide this March. The collection will include a Galaxy Peek, which comes with four figures in a Death Star-inspired capsule; Galactic Cruisers, featuring 10 different characters with their own mode of transport; and Puffables Plush, available in six characters from Star Wars: A New Hope and The Mandalorian. The items are available now for presale on Amazon and Walmart.

Hey Buddy Hey Pal & Make-A-Wish Partner for ‘My True Wish’ Sweepstakes
Hey Buddy Hey Pal and Make-A-Wish North Texas have partnered for a “My True Wish” sweepstakes that will run from February 15 to March 15, which will provide $10,000 to help grant the wish of a critically ill child. In conjunction with the reveal of the sweepstakes winner on March 30, the Omni PGA Frisco Resort in Texas will play host to an egg hunt open to the public.

PMI Kid’s World Launches Pudgy Penguins Series 2
The second series of PMI Kid’s World’s Pudgy Penguins toys will be available at Walmart this month and Target beginning in March. The collection includes figures, collectible packs, and plush based on the web3-born brand.

Dungeons & Dragons Celebrates 50th Anniversary in 2024
Wizards of the Coast, a division of Hasbro, is celebrating the 50th anniversary of fantasy roleplaying game Dungeons & Dragons this year with global fan events and new games, products, and entertainment inspired by the brand’s five-decade history.

Glo Adds Two Members to Executive Team
Eric Hill and Jeffrey Rupp are transitioning from advisory roles to leadership positions at Glo, the parent company behind Glo Pals. Hill has been named the company’s chief operating officer, effective April 15, and Rupp will join the team on July 1 as director of business development.

Elenco Taps ChizSix Marketing & Media as Agency of Record for Social Media
Elenco is partnering with ChizSix Marketing & Media as its social media agency of record for the Snap Circuits brand, a STEAM toy line that has been around for two decades.

Want to be included in a future news roundup? Email The Toy Association’s Maddie Michalik with your company news.