New Member-Exclusive White Paper Unveils New Kids’ Content Trends in the U.S.

January 2, 2024 | The Toy Association™ is making market research from Precise TV & Giraffe Insights available to help companies confidently grow their businesses in the U.S.

The “Precise Advertiser Report Kids (PARK)“ explores the key media platforms and content that U.S. kids (ages 2 to 12) are engaging with, including insights on social media platforms like YouTube and TikTok, co-viewing habits, in-store and online shopping trends, and more.

“This report is packed with actionable content that can help toy companies understand how best to position their product based on how U.S. kids are consuming content and what influences those habits have on how families spend their money,” said Anne McConnell, senior director of market research & educational initiatives at The Toy Association. “Members are encouraged to use the report as they seek out and employ new strategies to grow their business.”

For more information on this free research exclusively to Toy Association members, contact The Toy Association’s Anne McConnell.