Agenda Announced for Licensing Summit During Toy Association’s LA Fall Preview®

August 18, 2025 | The full agenda is now available for “The Future of Licensing Executive Summit,” taking place Wednesday, September 10 at The Toy Building during The Toy Association’s LA Fall Preview. Sessions will take place from 2 to 5 p.m., followed by a cocktail reception from 5 to 7 p.m.

Presented by X Tracks, a company that connects licensing professionals with high-level education and networking, the summit will provide the toy community with timely insights on consumer trends, brand strategies, and retail growth. Registration is now open.

The full agenda is as follows:

• Licensing Power Plays: From Game Boards to Blockbusters
  Learn how Hasbro turns iconic IP, from Monopoly to Dungeons & Dragons, into global entertainment and licensing success stories.
  Speakers: Tim Kilpin, President, Hasbro; Sid Kaufman, CEO, Kaufman Licensing


• Fandom to Fortune: Licensing to Kidults Across Generations of IP
  Explore how licensing bridges both nostalgic classics and emerging IP to build enduring consumer engagement with adult toy collectors.
  Moderator: James Zahn, Editor-in-Chief, The Toy Book. Speakers: Jonathan Cathey, CEO & Founder, The Loyal Subjects; Bart Silverman, Founder, Golden Sombrero


• You Don’t Own Me — IP Protection and Monetization in the Age of AI
  Attendees will gain an understanding of the challenges and opportunities of IP ownership in an AI-driven world.
  Speakers: David Schnider, Partner, Nolan Heimann; Steven Ekstract, Creator, X Tracks Licensing Summits


• Getting Shoppers into Stores: Experiential Retailing for Today’s Audiences
  Learn how experiential retailing, theatrical productions, and “Instagrammable” moments are the DNA of brick-and-mortar retailers winning with licensed merch.
  Moderator: André Lake Mayer, brand & franchise management consultant & advisor. Speakers: Sean Gorman, President, CloudCo Entertainment; Stacy Moscatelli, CEO, Original X Productions


• Powering Up for Licensing Success: A Look at 40 Years of Tetris and Winning IRL
  Explore how strategic licensing, retail partnerships, and trend-driven play patterns fuel long-term brand equity for Tetris and other key brands from Spin Master.
  Speakers: Maya Rogers, CEO of Tetris and 2025 WiT Vanguard Award Honoree; Laura Henderson, EVP, Toy Brands & Marketing Creative, Spin Master and 2025 Wonder Women Awards Finalist for Brand Franchise Leadership; and Genna Rosenberg, CEO, GennComm and 2025 Wonder Women Awards Finalist for Catalyst for Change


• Cracking the Gen Alpha Code with New Tech Tools
  This session will provide fresh data and insights on optimizing media buys on YouTube, the power of collaborations, the world’s largest social network for kids, and how the hottest licensed brands are winning the attention of the most connected generation yet.
  Moderator: Rachel Griffin, Co-Founder, Playwise Partners. Speakers: Ashley Mady, President of Zigazoo; Holly Gibb, SVP, PreciseTV; Suzy Lee Raia, SVP, Global Consumer Products, BBC Studios


• Is Healthcare the New Whitespace for IP?
  Attendees will learn how licensed brands can help revolutionize healthcare for kids and families.
  Speaker: Matt Cohen, CEO, PlaySpace


• Tariffs, Trade, & Toy Licensing: Strategies for a Shifting Global Market
  This session will go over tariff impacts on the licensing business and how to navigate global trade changes to protect profits and supply chains.
  Moderator: Ted Larkins, Octane 5. Speakers: Greg Ahearn, President & CEO, The Toy Association; Kathrin Belliveau, Chief Policy Officer, The Toy Association; Daniel DeLapa, CEO, Born to Play


• Cocktails & Connections
  Continue the conversation and forge new partnerships over drinks.

Click here for more information and to register for the summit.

“The Future of Licensing Executive Summit” is part of a growing calendar of industry events taking place at The Toy Building and the surrounding El Segundo toy district during The Toy Association’s LA Fall Preview Market Weeks (September 8 to 19). Click here for the full event schedule and be sure to check back often as new events are added in the lead-up to September.

Visit toyassociation.org/lafallpreview for more information.