Get an In-Depth Look at Gen Alpha’s Media Consumption Habits (Webinar)

two kids watching a tabletSeptember 17, 2025 | Did you know 78% of kids watch YouTube or that 69% of 2- to 5-year-olds are watching YouTube content on TV screens? Learn more about these and other key insights at “Key 2025 Media Consumption Habits of U.S. Gen Alpha Kids,” an upcoming Toy Association webinar taking place Thursday, October 16 at 2 p.m. (Eastern). Registration is now open.

During the session, presenters will highlight key findings from Precise TV’s latest proprietary research on U.S. kids’ media behavior and consumption habits, including time spent on YouTube Shorts, TikTok, connected TV, and gaming. The data will look at these platforms’ influence on Gen Alpha (kids ages 2 to 12) to ultimately help toy companies increase sales in the U.S. toy market with targeted advertising. Additional themes and topics include:

  • How kids watch YouTube – the devices they use most when engaging with content
  • Co-viewing and ad impact – parents and kids both remember ads on YouTube
  • Favorite toy brands – which brands kids love most and how awareness translates into ownership
  • Holiday toy shopping influence – how kids shape purchase decisions during the biggest sales season

The webinar will be presented by Denis Crushell, chief commercial officer at Precise TV. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for senior leaders responsible for digital marketing and paid media.

Questions about this webinar and other educational opportunities offered by The Toy Association may be directed to Anne McConnell, senior director of market research & educational initiatives.