Get Policy Updates & Industry Insights from The Toy Association™ at Astra's Marketplace & Academy

May 27, 2025 | Planning your schedule for Astra’s Marketplace & Academy? Be sure to join The Toy Association™ on Sunday, June 1 for two informative sessions for the specialty toy community. These presentations will provide valuable insights on the Association’s latest advocacy efforts, year-round business resources, and updates on regulatory developments shaping the industry in 2025 and beyond.

Hosted in Room 225B at the Henry B. González Convention Center in San Antonio, Texas, both sessions will be led by senior Toy Association leadership and offer practical insights to help specialty businesses stay informed, prepared, and competitive in today’s evolving landscape. Session topics include:

• “Toys & Play 2025 – Toy Association Initiatives on Behalf of the Toy Industry” (Sunday, June 1 at 10 a.m.)
  The toy industry shares a common interest – bringing fun and safe play to kids and families. But sometimes obstacles get in the way – from import tariffs to new legislation, to emerging safety concerns – and that’s where The Toy Association comes in. As the North American trade association representing hundreds of manufacturer and retailer members of all sizes, The Toy Association has been tirelessly working for over 100 years to ensure toy businesses are protected and children’s toys remain safe. Hear from president & CEO of The Toy Association, Greg Ahearn, as he takes a deep dive into The Toy Association’s recent advocacy activities and upcoming events and opportunities for the specialty toy community.
  
  
• “Toy Safety 2025… and Beyond” (Sunday, June 1 at 11 a.m.)
  Hear from The Toy Association’s Senior Vice President of Standards & Regulatory Affairs Joan Lawrence on key toy safety topics for 2025 and learn how to access free, year-round resources to help families ensure safe and fun play at home – including tips on choosing age-appropriate toys, advice for first-time parents, what to know about “smart” (tech integrated) toys, summer outdoor play safety advice, and much more.

Click here for more information on the educational lineup at Astra’s Marketplace & Academy.