Sept. 25 Webinar: Turning Customer Reviews into Brand Growth

August 27, 2025 | In today’s marketplace, reviews serve as a public scoreboard of your brand’s reputation, influencing consumer trust, loyalty, and purchase decisions. An upcoming Toy Association webinar will explore how to unlock a customer review strategy to drive sales, strengthen retail partnerships, and maximize marketing ROI. Registration is now open.

Taking place Thursday, September 25 at 2 p.m. (Eastern), “Your Brand’s Secret Weapon: How Reviews Can Outwork Your Marketing Budget and Maximize ROI” will cover why reviews and customer sentiment are more important now than ever — and how to harness them as a powerful driver of growth and competitive advantage. By the end of this webinar, participants will understand the four pillars of a winning review strategy (quantity, quality, recency, and relevancy), recognize how customer sentiment directly impacts sales and retailer relationships, spot gaps that may be quietly costing them growth, and learn how to leverage review technology and sentiment analysis to amplify marketing spend.

Registration is now open. The webinar will be presented by Philippe Guinaudeau, CEO of BrandTrends. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for toy executives and staff responsible for development, sales, marketing, and research.

Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.