Set Your Schedule for LA Fall Preview® Market Weeks

July 21, 2025 | There are just weeks to go until The Toy Association™ kicks off the 2025 LA Fall Preview®. Taking place at the Association’s brand-new Toy Building in El Segundo, the September 8 to 19 market weeks will include business-building opportunities, networking and philanthropy events, and educational sessions — all designed to help toy professionals make critical connections and build momentum heading into 2026.

Industry professionals are encouraged to make the most out of their time in Los Angeles by taking note of the information below:

The Basics
The Toy Association’s Toy Building is located at 101 Continental Boulevard in El Segundo. While official market weeks run from September 8 to 19, meetings and appointments are taking place throughout the month.

Lock In Your Hotel
The Toy Association has partnered with onPeak to offer discounted hotel rates at the DoubleTree by Hilton LAX–El Segundo, conveniently located across the street from The Toy Building. Rooms are limited and going fast, so be sure to reserve your spot by August 15 to access reduced rates with no booking, change, or cancellation fees.

The Tenants
Attendees will have the opportunity to schedule appointments and arrange meetings with companies of all sizes and categories under one roof at The Toy Building, including Crayola, Carrera Revell, Fashion Angels, Funko, Hasbro, NECA, Playmobil, and more, with new tenants joining regularly. Manufacturers will showcase their latest creations, offering an exclusive sneak peek at their 2026 lines.

Click here to view the tenant list and book appointments. Additional companies in the LA Toy District can be found here.

Market Weeks: September 8 to 19
The LA Fall Preview is packed with exciting experiences to bring the industry together:

• Monday, September 8: Opening Night Industry Party
  Celebrate the grand opening of the Toy Building with drinks, hors d’oeuvres, and quality time with fellow toy professionals.
  
  
• Tuesday, September 9: The Toy Foundation’s Golf & Give FUNdraiser
  Join the Foundation for a night of friendly competition, connection, and giving back. All proceeds benefit children in need. Click here to secure your ticket, whether you’ll be golfing or joining as a spectator. Sponsorship opportunities are also available.
  
  
• Wednesday, September 10: Endless Summer Happy Hour (Sponsored by De Forest Search, Powered by Talento)
  Unwind with frozen drinks, street tacos, live music, and great company at this festive beach-themed happy hour.
  
  
• Thursday, September 11: Women in Toys, Licensing & Entertainment’s 2025 Wonder Women Awards
  The 2025 Awards will shine a spotlight on the women whose vision, leadership, and commitment to excellence and innovation are making a lasting impact on the toy industry.
  
  
• And more events the week of September 15. Click here for the full market week schedule. Be sure to save the dates and register for all events to fill in your calendar.

“With the LA Fall Preview just around the corner, now is the perfect time to start planning your visit,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “From scheduling appointments and registering for exclusive events to exploring our new Toy Building, there are so many valuable ways to engage. Our team is here to help you navigate it all, whether you're focused on building partnerships, gathering insights for Q4, or simply reconnecting with the industry in a meaningful way.”

Contact The Toy Association’s Laura Mangiaracina, senior director of sales at The Toy Association, with interest in temporary or long-term lease space at The Toy Building.

Visit toyassociation.org/lafallpreview for more information.