The Toy Association™ Honored with 2025 ASI ‘Great Things Award’ for Digital Transformation

September 26, 2025 | Advanced Solutions International (ASI), a global provider of software and services for associations and non-profits, recognized The Toy Association™ with a 2025 Great Things Award for the Association’s dedication to advancing innovation and delivering value to members. ASI presented the award at its 2025 Annual iNNOVATIONS Conference on September 24 in Arlington, Virginia.

The award was received in the Digital Transformation category, which honors organizations that have embraced significant digital change, leading to improvements in operations and member engagement. The Toy Association was recognized for integrating OpenWater software into The Toy Foundation’s website, streamlining the Toy of the Year® (TOTY®) Awards nominations and voting process. By adopting this all-in-one awards management platform, the Association streamlined and simplified every stage of the program — from submissions to judging — resulting in a more seamless and engaging experience for both entrants and voters.

“Receiving an ASI Great Things Award is especially meaningful because it recognizes the heart of what we strive to do every day: make processes easier for our members, partners, and community,” said Isabel Carrion, senior director of digital communications at The Toy Association. “The decision to integrate OpenWater into the TOTY Awards was driven by our desire to make the entire process more efficient and user-friendly for nominees, judges, and voters. This recognition validates our efforts to embrace innovation that strengthens our programs and we are grateful to ASI for acknowledging the impact of this work.”