The Toy Foundation™ Teams up with Chuck E. Cheese for International Day of Play Fundraiser
Visit Participating Chuck E. Cheese Locations from June 9-12 and Mention “The Toy Foundation” at Checkout to Help Raise Funds!
May 27, 2025 | The Toy Foundation™ (TTF) is partnering with Chuck E. Cheese to launch a nationwide fundraising initiative in celebration of the second annual International Day of Play on Wednesday, June 11.
Throughout the month of June, more than 400 Chuck E. Cheese locations across the U.S. and Canada will support The Toy Foundation’s mission to deliver the joy of play to children in need through a two-part fundraising campaign. To find the nearest fun center visit: www.chuckecheese.com
In-Store Fundraiser | June 9–12
From June 9 through June 12, 20 percent of all sales made at participating Chuck E. Cheese locations will be donated to The Toy Foundation when guests mention they are visiting for “The Toy Foundation” fundraiser at checkout. Whether you stop in for pizza, games, or a party, your visit will help bring play to kids who need it most. Just let the staff know you’re there to support The Toy Foundation!
Round Up Campaign | All Month Long
Throughout June, Chuck E. Cheese customers will also have the option to round up their purchase to the nearest dollar or donate $1, $3, or $5 at checkout. All proceeds will go directly to supporting The Toy Foundation’s programming.
“We are proud to partner with Chuck E. Cheese in celebration of International Day of Play,” said Pamela Mastrota, executive director of The Toy Foundation. “This campaign offers a fun, accessible way for families to give back while celebrating the power of play — something every child deserves.”
The initiative coincides with the UN-recognized International Day of Play on June 11, a global celebration of every child’s right to play, which aims to raise awareness about how central play is to every child’s development and well-being.
Proceeds from the fundraiser will help expand The Toy Foundation’s reach and impact, bringing toys, games, and play opportunities to children in hospitals, underserved communities, and crisis situations following natural or humanitarian disasters around the world.
Learn more about The Toy Foundation’s mission and donate at ToyFoundation.org.
About Chuck E. Cheese
Did you know that Chuck E. Cheese is all-in on Active Play? In addition to the video games and birthdays they are known for, they now have indoor trampoline attractions and an indoor playground, too!
The Chuck E. Cheese Trampoline Zone is now available at over 400 fun centers nationwide!
Designed exclusively for little kids, these zones offer a secure and joyful space to bounce and play. Here, younger guests under 56” tall can enjoy the thrill of jumping in a safe environment, away from the older kids. It’s the ideal spot for endless fun and giggles!
The all-new Adventure Zone is the latest active play concept featuring trampolines and Chuck E.’s Superhero Playground. The superhero-themed indoor playgrounds, now available in nearly 150 Chuck E. Cheese fun centers nationwide, invite kids to leap into action and play like real superheroes, along with the classic Chuck E. Cheese experience they know and love. Blending imaginative adventure with active play, Chuck E.’s Superhero Playgrounds let children climb, jump and explore heroic challenges that build agility, coordination and confidence.