Toy Fair® 2026 Booth Renewal Applications Open June 2
May 22, 2025 | The renewal application period for returning Toy Fair® exhibitors is scheduled to open on June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.
Companies that wish to submit their renewal application should note the following important information:
- Key contacts from all Toy Fair 2025 exhibitors have received an email with the subject line “IMPORTANT: Toy Fair® 2026 Booth Renewal Information.” This email outlines the renewal application process, including loyalty points, the booth selection process, and more.
Eligible companies that did not receive this email or would like to change their company’s key contact should immediately contact their account executive: Simon Yung (companies beginning with A–M), or Michael Lynch (N–Z).
- On June 2, all eligible companies will receive a unique application link via email with the subject line “Toy Fair 2026 Early Renewal Application Now Open.”
- Companies that submit their exhibit space application by the June 22nd deadline will be included in the priority round of booth space assignments, taking place in July.
“We understand the economic challenges many companies are facing due to tariffs. Adjusting the Toy Fair renewal timeline is just one way we’re working to help companies move their businesses forward,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™. “Toy Fair remains the premier marketplace for innovative product discovery and deal-making, and we’re excited to begin working with exhibitors to make 2026 a standout year.”
General exhibit sales will open in June. Stay tuned for the official date announcement.
Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration will open in October. Visit ToyFairNY.com to learn more.