Unlock Gen Alpha’s Attention: Learn the Latest Digital Ad Strategies at June 12 Webinar
June 4, 2025 | Are your digital marketing strategies connecting with today’s youngest and most digitally native generation? Toy industry professionals can get the insights they need at “Reaching Gen Alpha: Effective Mobile Gaming Strategies for Toy Advertisers,” an upcoming Toy Association™ webinar taking place Thursday, June 12 at 2 p.m. (Eastern). Registration is now open.
The session will provide participants with savvy strategies to effectively and safely engage with the highly influential Gen Alpha audience to increase brand awareness and toy sales. The session will also address key topics like creating safe, COPPA-compliant campaigns on digital gaming platforms. In addition, this session will highlight actionable strategies and the latest trends including:
- Key findings from Precise TV’s 2025 PARK report on mobile gaming and Gen Alpha buying behaviors
- How toy companies can build authentic connections with young audiences in a digital-first world
- The role of mobile gaming in the evolving toy advertising landscape
- Best practices for toy brands to create interactive, playable ads that capture attention
- How to leverage AI and contextual targeting for safe, COPPA-compliant campaigns
- Innovative measurement tools to track and optimize your campaign performance
The webinar will be presented by Precise TV’s Chief Commercial Officer Denis Crushell. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for those in marketing, digital marketing, and media planning.
Questions about this webinar and other educational opportunities offered by The Toy Association may be directed to Anne McConnell, senior director of market research & educational initiatives.