Webinar Reminder: How to Get Involved in America’s Biggest Birthday Bash (Oct. 1)

September 26, 2025 | Toy industry professionals are reminded to sign up for “America250: Play, Patriotism, and Possibility — How Toymakers Can Celebrate the Semiquincentennial,” an upcoming Toy Association webinar taking place Wednesday, October 1 at 2 p.m. (Eastern). Registration is now open.

As we approach the nation’s semiquincentennial (250 years of independence) in 2026, nonpartisan initiative America250 is planning a celebration across every corner of the country. This session will provide information on the ways brands can participate in this once-in-a-lifetime celebration, from developing patriotic product lines and reimagining historical figures for modern play, to leveraging collectibles and limited-edition items. Attendees will also learn about licensing and co-branding opportunities with America250, as well as media, influencer, and storytelling moments that can help bring these products to families nationwide.

The webinar will be presented by America250’s Jennifer Condon, executive vice president, and Rachel Gerli, special advisor. Kathrin Belliveau, chief policy officer at The Toy Association, will moderate.

The session is open to all industry professionals at no cost; it is specifically recommended for brand leaders, marketers, designers, retailers, and communications teams that want to tap into the nationwide excitement of America’s 250th anniversary celebration.

Questions about this webinar and other educational opportunities offered by The Toy Association may be directed to Anne McConnell, senior director of market research & educational initiatives.