You’re Invited: Celebrate the Grand Opening of The Toy Building in LA!

August 18, 2025 | The Toy Association™ is inviting all toy industry professionals to attend the official Grand Opening and Ribbon-Cutting Ceremony of The Toy Building, taking place at 5 p.m. on Monday, September 8 at 101 Continental Boulevard in El Segundo.

This special event will officially open the doors to the Association’s new West Coast hub, created to serve as a central space for collaboration, networking, and industry growth. Following the ribbon cutting, all guests are welcome to stay for a “come one, come all” party, complete with drinks, hors d’oeuvres, and opportunities to connect with colleagues across the toy and play community. Registration is complimentary but must be completed in advance.

“This grand opening marks an exciting milestone for The Toy Association and our industry as a whole as we officially open a dedicated home for the toy community on the West Coast!” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “We welcome you to raise a glass, enjoy light bites, and mingle with your industry friends as we kick off our market weeks with a night of celebration and connection.”

The ribbon cutting will also serve as the official launch of the LA Fall Preview® Market Weeks (September 8 to 19), which features a full calendar of events, education, and opportunities to discover the latest in toys, games, and play. Click here for the full event schedule and be sure to check back often as new events are added in the lead-up to September.

Carcone continued: “Don’t miss this chance to be part of toy industry history — we look forward to celebrating with you!”

Visit toyassociation.org/lafallpreview for more information.