Toy Fair Dallas

Toy Fair Dallas is The Toy Association's marketplace where savvy decision-makers come to preview product for next year's all-important holiday season.

Member Resources

“Prescription for Play” PSA

Watch The Genius of Play’s new public service announcement campaign which reminds parents about the negative effects of overscheduling and play deprivation.

Retailer Bankruptcy Information

Visit the Prime Clerk website to view documents about the Sears restructuring process; The Toy Association also has a resource page with information about the Toys“R”Us bankruptcy and liquidation.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


The U.S. Toy Collector

Industry ReportThe Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This report provides detailed information on the size and value of their collections, motivations for collecting, shopping habits and retailer preferences, cross category collecting and segments collectors by unifying characteristics.


The Toy Association’s new Safety Education Program provides a detailed overview of key state, federal, and international safety regulations and requirements impacting the toy industry.



The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.