The nomination period will close on June 26, 2026 at 11:59 p.m. (Eastern).
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For questions about the Alan G. Hassenfeld Humanitarian Award contact Janis Zegman, senior manager of marketing initiatives at The Toy Association.
Established in 2026, The Toy Association has introduced the Alan G. Hassenfeld Humanitarian Award in honor of the late Alan Hassenfeld, former CEO and Chairman of Hasbro, Inc., and prominent philanthropist. This award will honor an individual or company in the toy and play industry, or child-focused field, that truly embodies Hassenfeld’s spirit, recognizing bold leadership grounded in humanitarianism, philanthropy, and an unwavering commitment to put a smile on every child’s face. Award recipients will be honored annually at the Toy of the Year Awards® (TOTY®) ceremony in New York City.
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September 14-25, 2026 El Segundo, CA
November 7-8, 2026 Rosemont, IL
February 20-23, 2027 New York, NY