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TOTY

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The Toy Association’s mission is to be a unifying force in service of members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

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Global Advocacy

Global Advocacy

We champion the toy industry, leading the global charge on safety, policy, and trade issues on behalf of members.

Experiences

Experiences

Our trade and consumer experiences bring all facets of the toy industry together from coast to coast.

Standards

Standards & Safety

Safety is our top priority. Along with our members, we are dedicated to toy safety year-round.

Research & Education

Research & Education

We empower members with timely research, data, and insights to drive smart business decisions.

Engage with the people and programs making a difference in the toy industry.
12/5/2025

Connect with Toy Design Students through FIT's 2026 Summer Internship Program

Toy and game manufacturers looking to connect with up-and-coming toy designers are invited to participate in the Fashion Institute of Technology (FIT) Toy Design Department’s Summer 2026 Internship Program.

12/2/2025

President’s Letter: Sharing the Gift of Play This Giving Tuesday

On Giving Tuesday, Toy Association President & CEO Greg Ahearn invites the industry to support The Toy Foundation’s Holiday Gift Catalog. Contributions directly fund toys, comfort kits, and play projects, helping deliver joy and hope to children who need it most.

Powerful Benefits

Tools to Help You Compete, Grow, and Thrive in the Toy Industry

The Toy Association is committed to empowering small and mid-sized businesses with the tools and support they need to succeed. Whether you’re just starting out or scaling up, we’re here to help you compete and grow in today’s market, offering support for navigating complex regulations, building retail relationships, and much more.

Small Business Resources

Mid Market

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Emerging

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New Emerging

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What Members are Saying

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The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."

—Tammy Smitham, VP, Communications & Corporate Citizenship, Spin Master

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The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "

—Michille Balliet, Director Product Safety & Regulatory Affairs, Crayola

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The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."

—Steve Totzke, President & Chief Commercial Officer, Mattel, Inc.