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LA Spring Preview

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April 20-24
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The Toy Association’s mission is to be a unifying force in service of members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

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Engage with the people and programs making a difference in the toy industry.
4/14/2026

Nominations Now Open for 2026 TAGIE Lifetime Achievement Honor

Nominations are now open for the prestigious Lifetime Achievement honor at the 2026 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play™ (POP).

4/14/2026

4 Ways Your Gift Catalog Donation Makes a Difference

It is critical for every child to have the opportunity to play every day, yet too many children go without it. The Toy Foundation™ (TTF) is committed to closing that gap with its mission to deliver play to children who need it most.

Powerful Benefits

Tools to Help You Compete, Grow, and Thrive in the Toy Industry

The Toy Association is committed to empowering small and mid-sized businesses with the tools and support they need to succeed. Whether you’re just starting out or scaling up, we’re here to help you compete and grow in today’s market, offering support for navigating complex regulations, building retail relationships, and much more.

Small Business Resources

Mid Market

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Emerging

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New Emerging

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What Members are Saying

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The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."

—Tammy Smitham, VP, Communications & Corporate Citizenship, Spin Master

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The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "

—Michille Balliet, Director Product Safety & Regulatory Affairs, Crayola

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The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."

—Steve Totzke, President & Chief Commercial Officer, Mattel, Inc.