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Global toy sales reached $111.8 billion in 2024, up 3% over 2023. Compound Annual Growth Rate for the global toy market was 4% over the five-year period since 2019.

Global Toy Market Size

2019
$92.9

2020
$98.9

2021
$109.5

2022
$111.0

2023
$109.0

2024
$111.8

To learn more about global toy sales or to obtain a free copy of The 2025 Global Toy Report (2024 Year-end data), Toy Association members may contact Anne McConnell, senior director of market research & educational initiatives.

Source: Circana, The 2025 Global Toy Report (2024 Year-end data). Published with permission of Circana by The Toy Association. ©2025 Circana, Inc. and Circana Group L.P. All rights reserved.