Skip to main content

Global toy sales reached $123.0 billion in 2025, up 8% over 2024, pushing the 5-year-comparison to +24%. Compound Annual Growth Rate for the global toy market was +4% over the five-year period since 2020.

Global Toy Market Size in $USD Billions

2020
$98.9

2021
$109.5

2022
$111.0

2023
$110.8

2024
$114.3

2025
$123.0

To learn more about global toy sales or to obtain a free copy of The 2026 Global Toy Report (2025 Year-end data), Toy Association members may contact Anne McConnell, senior director of market research & educational initiatives.

Source: Circana, The 2026 Global Toy Report (2025 Year-end data). Published with permission of Circana by The Toy Association. ©2026 Circana, LLC. All rights reserved.