Objective:
In today’s highly fragmented media landscape, capturing the attention of the next generation requires a new playbook. This hour-long webinar uncovers exclusive findings from Precisify’s proprietary panel data on how influencer video content is shifting the overall attention economy and reshaping Gen Alpha’s viewing habits. As a toy brand in the U.S. right now, it is vital to understand how the right influencer partnership can boost the ROI of your video campaigns and unlock the biggest opportunity in today’s fragmented landscape.
Who Should Attend:
All toy professionals are welcome to join; the webinar is specifically recommended for senior leaders responsible for digital marketing and paid media.
What You Will Learn:
This webinar will examine proprietary research findings from contextual advertising company Precisify related to influencer-specific video consumption habits and preferences for Gen Alpha. The newly released report captures media habits of 2,000 U.S. families with Gen Alpha kids aged 2 to 12. Key insights include that 73% of Gen Alpha prefer to watch influencers on YouTube and more than a third watch this content while second screening.
Themes and discussion topics include:
- Which platforms are successfully capturing and holding Gen Alpha’s attention
- How Gen Alpha media consumption directly impacts the purchasing decisions of their parents
- Strategies for U.S. toy brands to select the right influencer partnerships to maximize video campaign ROI
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenters:
Mark Bassett, head of influencer, Precisify
Mark Bassett is a veteran marketing executive with more than 15 years of experience in the influencer and entertainment sectors. He works on projects for major gaming, toy, and film companies, extending to consumer tech and fast-moving consumer goods (FMCG). He is the head of influencer at Precisify, where he oversees the company’s data led, technology driven AI-driven influencer offering.
Darcy Slattery, content & research marketing manager, Precisify
As content and research manager at Precisify, Darcy Slattery transforms data into compelling
narratives across key audiences and industries. With more than five years of marketing experience, she oversees the development and delivery of materials ranging from deep-dive proprietary panel insight reports to the daily pulse of Precisify’s content marketing calendar and digital outreach.
About Precisify:
Precisify empowers agencies and brands to achieve superior digital advertising outcomes by leveraging proprietary panels, AI models, intent signals, and contextual data. As the only digital engine that makes $1 million work like $1.6 million, Precisify is pioneering a new standard for digital advertising where every story finds its perfect audience. Our contextual intelligence is purpose-built to execute and optimize investment across three critical growth channels: video campaigns, mobile app campaigns, and influencer marketing. Precisify delivers superior ROI with creator marketing to make influencer campaigns plannable, scalable, and repeatable. Precisify is a world-leading KidSafe, COPPA-certified agency with offices in London, Sydney, New York, and Los Angeles. For more information, visit: https://www.precisify.com.