The Toy Association’s new Toy Building, located at 101 Continental Boulevard in El Segundo, is positioned to be the centerpiece of the new and emerging toy district where toy companies can showcase their products during spring and fall preview activity.

No, The Toy Building is not a trade show. It is simply a solution for companies wishing to have a presence in Los Angeles. While primarily a by-appointment marketplace for toy sellers and buyers, other industry professionals will be able to make appointments with toy companies to access their meeting spaces in the building.

While The Toy Building serves as a year-round showroom hub for the toy and play community, The Toy Association hosts dedicated market weeks during key times of year to bring the industry together for concentrated business activity. These weeklong events feature curated networking, philanthropic, and educational opportunities, in addition to industry activations designed to support buying, selling, and strategic planning during peak market periods.

We will continue to listen to the industry and adapt our events to ensure the industry’s greatest needs are met.

The Toy Building at 101 Continental Boulevard in El Segundo boasts four floors of versatile meeting space. From small to expansive showrooms to preview your products, options vary in size, available for companies to rent long-term with 3- to 5-year leases available. Tenants have 24/7 access to their contracted showroom suites.

Interested in participating? Please reach out to Laura Mangiaracina, senior director of sales, or Peri Halprin, account executive.