Toy & Play Trends

Toys ignite a child’s imagination offering limitless possibilities. They also reflect cultural and societal trends unfolding within a generation.

At The Toy Association, we track what’s happening in the toy business, in other industries, at retail, and with kids and families to uncover the hottest trends shaping how children like to play.

Our team of trend experts meets with hundreds of toy companies throughout the year to preview what’s new and next in the world of toys and games.

In March, we announced our 2023 Toy Trends to provide insight into the trends predicted to drive toy sales throughout the year and into the 2023 holiday season.

The team reconvened at Toy Fair 2023, which took place on September 30 to October 3 in New York City, where 2023 holiday/2024 toy trends were on display.