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9/15/2025

Barbie Honors Ellen Ochoa with Inspiring Women Doll

Mattel's Inspiring Women series honors Ellen Ochoa, the first Hispanic woman in space, recognizing her NASA achievements and advocacy for STEM education.

9/12/2025

Jazwares Announces Limited-Edition Squishmallows to Support the American Cancer Society

“Stephamos,” is a Squishmallows plush created to bring joy, with proceeds and donations aimed at supporting cancer patients and their families.

9/9/2025

The LEGO Group Unwraps Two Holiday Sets for 2025

The Holiday Express Train and the Family Christmas Tree Decoration feature festive designs, interactive elements, and shared building experiences.

9/8/2025

Hasbro Announces Relocation of Rhode Island Operations to Boston

The new headquarters, located in Boston’s Seaport District, will maintain ties to Rhode Island and continue its operations across multiple global locations.

9/8/2025

Asmodee Launches Kid Focused Brand

Asmodee Kids is a new brand meant to adapt classic games for children, supported by research highlighting board games' cognitive benefits for young players.

9/8/2025

MGA Entertainment Launches DohKins

DohKins is a new line of preschool playsets that features soft, scented dough and character-based toys designed to encourage creativity and hands-on play.

9/5/2025

PMI Unveils Garena Free Fire Collection

This new line brings the popular mobile game's characters and style into physical products like figures, cards, and plush toys.

8/29/2025

Crayola and Audible to Inspire Creativity in Classrooms

Crayola and Audible have awarded 10 schools across the U.S. with mobile listening stations to inspire creativity and literacy through audio storytelling.

8/27/2025

Tonies Introduces Toniebox 2 and Tonieplay

Toniebox 2 is a next-generation, screen-free audio player with interactive features designed to grow with children ages 1 to 9+.

8/26/2025

The LEGO Group Unveils Captain Jack Sparrow’s Pirate Ship

This detailed Pirates of the Caribbean ship set features eight iconic characters, interactive elements, and display options for high-seas adventures.

8/25/2025

L.O.L. Surprise! and Care Bears Collaborate on Six Limited-Edition Dolls

It will be a brand new collection featuring six new Tots inspired by classic Care Bears characters, each with themed outfits, accessories, and mini bear sidekicks.