Rupp will oversee global marketing strategy, brand storytelling, and events, He brings experience from previous roles at Nike.
This new toy line is tied to the upcoming 2026 film and features collectible figures, playsets, and interactive products.
The sets offer both adult and younger fans a way to recreate characters and scenes from the franchise as it marks its 25th anniversary.
The campaign features limited-time Eevee plush releases in rotating waves to create an ongoing, collectible experience for fans.
Engage for Good praised Mattel for integrating purpose-driven initiatives and nonprofit partnerships into its business strategy to create measurable social impact.
Six new sets, inspired by Season 2 of the live-action One Piece, will be available for pre-orders ahead of an August 1, 2026 release.
The new toy lineup inspired by PAW Patrol: The Dino Movie features various playsets, vehicles, and plush products launching ahead of the film’s theatrical release.
Luthra will succeed Steve Totzke, who is stepping down as Chief Commercial Officer on May 1, 2026 and transitioning to an advisory role through the end of the year.
The company showcased over 300 products across multiple licensed properties, including new model kits, as part of its ongoing global growth strategy.
The three inventors selected from over 130 global submissions will each receive funding, mentorship, and professional development opportunities.
Miniverse Real Music is a miniature collectible line featuring playable mini vinyl records and a working mini record player in partnership with Universal Music Group.