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9/26/2025

Webinar Reminder: How to Get Involved in America's Biggest Birthday Bash (Oct. 1)

Toy industry professionals are reminded to sign up for “America250: Play, Patriotism, and Possibility — How Toymakers Can Celebrate the Semiquincentennial,” an upcoming Toy Association webinar taking place Wednesday, October 1 at 2 p.m. (Eastern).

9/19/2025

Webinar Reminder: Reaching Families Through Streaming TV (Sept. 23)

Toy industry professionals are reminded to sign up for “How Toy Companies Can Leverage Family-Friendly Streaming Platforms for Better Outcomes, with a Special Opportunity Benefiting The Toy Foundation,” an upcoming Toy Association webinar taking place Tuesday, September 23 at 2 p.m. (Eastern).

9/18/2025

Stand Out at Toy Fair®: How to Optimize Your Online Profile

Toy Fair® exhibitors are encouraged to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Tuesday, September 30 at 2 p.m. (Eastern).

9/17/2025

Get an In-Depth Look at Gen Alpha's Media Consumption Habits (Webinar)

Did you know 78% of kids watch YouTube or that 69% of 2- to 5-year-olds are watching YouTube content on TV screens? Learn more about these and other key insights at “Key 2025 Media Consumption Habits of U.S. Gen Alpha Kids,” an upcoming Toy Association webinar taking place Thursday, October 16 at 2 p.m. (Eastern).

9/12/2025

Latest Trend Hunter Report Shows How Novelty is Driving Consumer Engagement

Toy Association members can now access a complimentary new Trend Hunter report that highlights a movement across industries toward creating community-focused experiences. This trend reflects a broader cultural shift: Consumers are craving experiences that align with their identities and values, and they’re gravitating toward brands that help foster those experiences through inclusive, intentional, and often local communities.

9/10/2025

Oct. 9 Webinar: Smarter Media Planning Strategies to Authentically Reach Kids & Families

An upcoming Toy Association webinar will provide a practical playbook for marketers building effective kids and family media campaigns, using data-backed insights to explore how to reach kids authentically, engage parents, and maximize retail impact.

9/3/2025

How Toy Companies Can Reach Families Through Streaming TV (Webinar)

An upcoming Toy Association webinar will break down the kids & family streaming landscape, share data-driven audience insights, and reveal how brands can maximize impact through advertising opportunities that also help support The Toy Foundation™.

8/29/2025

How to Get Involved in America's 250th Anniversary Celebration (Webinar)

An upcoming Toy Association webinar will provide information on the ways brands can participate in this once-in-a-lifetime celebration.

8/28/2025

Recent Report Shows What's Powering Licensing Demand Globally

Toy Association members can now tap into the latest global licensing data with “Power Moves in Licensing 2025,” a recent report from global market research firm The Insights Family that highlights the brands, IPs, and fandoms capturing kids’ attention worldwide.

8/27/2025

Sept. 25 Webinar: Turning Customer Reviews into Brand Growth

An upcoming Toy Association webinar will explore how to unlock a customer review strategy to drive sales, strengthen retail partnerships, and maximize marketing ROI.

8/20/2025

August 28 Session: How Exhibitors Can Stand Out at Toy Fair® 2026

Toy Fair® 2026 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Thursday, August 28 at 2 p.m. (Eastern).