Education & Reports

4/23/2026

Crisis Management for Toy Companies (May 14 Webinar)

An upcoming Toy Association webinar will provide toy industry leaders with a framework for managing a crisis, including understanding how operational issues become reputational events; how to distinguish an issue from a true crisis; and how to respond in ways that protect trust, brand credibility, and business continuity.

4/22/2026

April 30 Webinar: Strategies to Build Revenue & Brand Equity

Last call to register! Toy industry professionals are reminded to sign up for “Brand Licensing Basics: How Toy Companies Can Grow Their Business Using Brand Licensing,” a Toy Association webinar taking place Thursday, April 30 at 2 p.m. (Eastern).

4/1/2026

April 30 Webinar to Break Down Brand Licensing Strategies for Toy Companies

An upcoming Toy Association webinar will provide a practical and strategic overview of how brand licensing drives growth and market authority in the toy industry.

3/27/2026

April 2 Webinar: How Generative AI is Changing Toy Searches

Last call to register! Toy industry professionals are reminded to sign up for “The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications, & Shopper Behavior Within Generative Search,” a Toy Association webinar taking place Thursday, April 2 at 2 p.m. (Eastern).

3/23/2026

March 26 Webinar: New Data on Gen Alpha’s Media Consumption Habits

Last call to register! Toy industry professionals are reminded to sign up for “Media Consumption Habits of U.S. Gen Alpha 2026: Key Takeaways for Toy Brands,” a Toy Association webinar taking place this Thursday, March 26, at 2 p.m. (Eastern).

3/17/2026

This Thursday's Webinar: New Market Research on the American Kid Consumer

Last call to register! Toy industry professionals are reminded to sign up for “Understanding the 2026 American Kid Consumer: Routines, Media Behaviors, & Brand Influence in the U.S. Toy Market,” a Toy Association webinar taking place this Thursday, March 19 at 2 p.m. (Eastern).

3/6/2026

GEO is the New SEO: How this Strategy Fits into Product Marketing (April 2 Webinar)

Registration is now open for an upcoming Toy Association webinar that will explore how artificial intelligence is transforming the way consumers discover products online, and what brands must do now to remain visible as generative search continues to shape purchase decisions.

2/25/2026

SuperAwesome Report on Modern Fandoms Available to Toy Association Members

For Gen Alpha and Gen Z, fandom isn’t just about what they watch or play — it’s how they connect, create, and express who they are.

2/20/2026

Upcoming Webinar: Media Consumption Habits of Gen Alpha & Key Takeaways for Toy Brands

Learn more insights during an upcoming Toy Association webinar that will share the influence Generation Alpha has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data.

2/18/2026

New Market Research on the 2026 American Kid Consumer (March 19 Webinar)

During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, media consumption habits, and more.