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1/26/2026

Spin Master to Distribute Italian Brainrot IP for Skifidol

Spin Master now holds exclusive U.S. and Canadian distribution rights to the IP and will launch an English-language trading card series to retailers across North America.

1/26/2026

Moose Toys Named Global Master Toy Partner for BeddyByes

As part of this deal, Moose Toys is working to launch a multi-category toy line alongside the show’s international rollout.

1/25/2026

Mattel Brick Shop Expands Product Line with Hot Wheels

The brand will collaborate with Lamborghini, Aston Martin, and Toyota in 2026 to expand its Hot Wheels–related building set lineup for adult collectors.

1/23/2026

MGA Entertainment Launches New L.O.L. Surprise! Collection with Strawberry Shortcake Dolls

The World of Strawberry Shortcake Tots collection, featuring six scented collectible dolls inspired by Strawberry Shortcake characters, is available at major retailers.

1/22/2026

Barbie Honors Opal Lee with Inspiring Women Doll

The new doll is meant to recognize Lee's role in raising awareness of Juneteenth, which became a U.S. federal holiday in 2021.

1/21/2026

Ravensburger Unveils Winterspell, The Next Disney Lorcana Expansion

The new set features winter-themed cards and characters, with prerelease beginning February 13, 2026, and full release on February 20, 2026.

1/21/2026

The Moodsters Partner with PlaySpace Health for Mental Wellness

The partnership aims to develop virtual, character-led mental health resources that support children’s emotional learning through interactive digital activities.

1/20/2026

LEGO Education Unveils New STEM Sets

The four new at-home STEM science kits for children aged 7+ aim to be hands-on tools for independent learning.

1/19/2026

WOW! Stuff introduces Pikachu Puppetronic

This lifelike Pikachu Puppetronic features advanced interactive technology and is set to debut in 2026 to coincide with Pokémon’s 30th anniversary.

1/15/2026

Crayola Launches The Creativity Self-Assessment Tool For Adults

The tool is designed to help parents and educators identify and understand different creativity styles through a brief, research-based assessment.

1/14/2026

Goliath Acquires Crazy Aaron's in Global Deal

The acquisition expands Goliath's global presence in sensory toys while allowing the Crazy Aaron brand to continue operating independently under the company.