Industry News

PlayMonster has extended its three-year master toy agreement with Hasbro for the KOOSH® brand through 2027.

The LEGO Group and Formula 1 announced a new multi-year strategic partnership. Set to roll out with the 2025 Formula 1 season, the partnership will include live and digital fan experiences and activations and product for all ages.

Skyrocket introduced PLAi: Poe the Ai Story Bear, the first plush friend that creates and tells custom stories using world-leading AI platforms, OpenAI and ElevenLabs.

Just Play has launched the HOLOBRITE Pixie Lantern, a new toy that merges play in the physical and digital worlds.

American Girl unveils its 2025 “Girl of the Year,” Summer McKinny.

PMI's new Booksy line feature tiny books housed inside unique collectible figures to engage kids in tactile, imaginative play and reading.

Curated by the Amazon Toys team, Amazon’s 2024 Toys We Love list includes over 300 toy ideas for every age, interest, or budget.

Melissa & Doug announced the launch of Blockables, a new collection of wooden snap-and-play blocks designed for ages 2 and up.

Walmart kicked off the holiday season by unveiling its annual Top Toys List, featuring 66 finds for toy lovers of all ages.

Under a new agreement, Asmodee US will be the exclusive distributor for Professor Puzzle’s portfolio of games in hobby channels and the exclusive distributor for select mass market channels, including Aldi, BJ’s Wholesale, Kroger, Party City, and Rite Aid among others.

The LEGO Group announced the launch of a new LEGO set designed in collaboration with artist and designer Pharrell Williams, inspired by Williams’ love of space and the limitless potential for creativity. The set will be available following the release of Williams’ upcoming LEGO-animated documentary, Piece by Piece in October.

Miniland is supporting the National Down Syndrome Society (NDSS) again by joining fellow sponsors at the annual NYC Buddy Walk on September 7, 2024 in Central Park.

CONNETIX announced the launch of its newest collection, the Roads Range. Designed to expand architectural exploration while promoting open-ended play through road- and travel-based designs, this new collection features two unique sets: the CONNETIX 48-piece Roads Creative Pack and a 16-piece Roads Ramps & Intersections Pack.

Little Tikes, a wholly-owned subsidiary of MGA Entertainment, announced the launch of Creative Chefs, a hyper-detailed play food kit that encourages creative play, motor skill development, and life skills like the basics of cooking. Beau Coffron, a food artist known as Lunchbox Dad on Instagram and TikTok, will help promote the new line of play kits.

Moose Toys’ Tile Town is an expansive, new magnetic build-a-playset system featuring “action tiles" and figures to add movement and interaction that encourage storytelling. The line will feature sets inspired by Bluey and Jurassic World alongside classic themes, Pet Clinic and Fire Station.