Industry News

VR had a great response to the Shashibo range at the recent Toymaster Show and Asmodee Retailer Day.

The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and launch new experiences for fans worldwide.

For every make-your-own plush sold, one plush will be donated to a child in need, up to 10,000 bears.

To celebrate International Day of Play, The LEGO Group is bringing kids’ imaginative ideas for playful urban environments to life.

Zombicide will be operated under the Guillotine Games label as part of the lifestyle vertical of the company.

The limited-edition anniversary set will feature four launchers, four attack-type tops with attack-type blades, and the staple X-Celerator Gear System.

The partnership centers around Clixo x Timothy Goodman Pack, which showcases the artist's fluid drawings on customized Clixo pieces.

Fans can step into Jurassic World Rebirth as they make, shake, display, and collect realistic baby dinosaur replicas.

The film will feature an original story based on Mattel's fashion dolls imagined as the children of legendary monsters.

The new branding, developed with Publicis Groupe's design agency, Carré Noir, places players at the heart of the company.

Disney Chatty Stitch and Angel debut as part of WOW! Stuff's new Deluxe Puppetronic line.

This new set invites builders to embark on an adventure by creating a replica of the Night Fury dragon Toothless from the live action reimagining of How To Train Your Dragon.

The Birthday Baby Doll features a color-change effect on the face that makes colorful ‘frosting’ appear for imaginative play.

The partnership will introduce popular licenses like Paw Patrol, Barbie, and Monster Jam, into Thin Air Brands’ lineup.

Maria offers a proven track record in strategic brand building, multi-channel campaigns, and consumer engagement.