Press Releases

Date (year/month):    
Adventure Media & Events Names The Toy Foundation™ as Social Responsibility Partner for 2024 Events
March 25, 2024
Adventure Media & Events has partnered with The Toy Foundation™ (TTF) to be the Social Responsibility Partner for its 2024 Toy Insider events held in New York City, including the recent Spring Fling and upcoming Sweet Suite and Holiday of Play.

The Toy Association™'s New STEAM Accredited Toy List Offers 25 Engaging Toys for Kids
March 18, 2024
The Toy Association™ today unveiled its “STEAM Accredited Spring into Learning Toy List,” which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will help kids learn through play.

The Toy Association™ Announces 2024 Board of Directors & New Executive Committee During AGM
March 7, 2024
The Toy Association™ today announced the election of seven new members and two term renewals to its Board of Directors, including the election of Sharon Price John, president & CEO of Build-A-Bear Workshop, as chairperson. The announcement was made during The Toy Association’s Annual General Meeting, which was open to all toy industry stakeholders.

The Toy Foundation™ Funds Play Therapy Projects to Improve Pediatric Care for 240,000 Children
March 5, 2024
The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to announce $380,000 has been awarded to 20 children’s hospitals and health systems that serve under-resourced communities, as part of its 2024 Childrens Hospital Play Grants program.

The Genius Of Play™ Launches “Let’s Play – A Playbook for Kids of All Abilities”
March 1, 2024
The Genius of Play™, a national movement spearheaded by The Toy Association™ to raise awareness about play’s vital role in child development, marked the first day of Developmental Disabilities Awareness Month today with the launch of “Let’s Play – A Playbook for All Abilities.”

The Toy Association™ & Clamour to Reveal Top Influencer-Chosen Spring & Summer Toys of 2024
March 1, 2024
Toy and game companies are invited to submit their new products for the spring and summer season to be voted on by leading influencers with millions of social media followers and monthly views. Chosen products will be named to the official “Best of Spring & Summer 2024 Influencer Choice List,” presented by The Toy Association™ and powered by Clamour, producers of the largest industry summit for professional online video influencers.

The Toy Association™ Announces 2024 Toy Trends
February 8, 2024
From spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost, The Toy Association™ today unveiled the top trends expected to drive consumer spending on toys, games, and youth entertainment products in 2024.

The Toy Association™ Announces Plans for Los Angeles Presence in September
January 30, 2024
The Toy Association™ today announced it has secured a presence to conduct an LA Fall Preview scheduled to take place this September. The objective is to provide toy companies in need of showroom space with a convenient forum to share long-lead lines during the important fall time period via a collective by-appointment marketplace.

Steve Pasierb to Depart The Toy Association™ in 2024
December 5, 2023
The Toy Association™ announced President & CEO Steve Pasierb is stepping down as President and CEO of the organization in the Spring of 2024 with his current contract expiring in April, following nearly a decade of leadership with the trade organization.

Squishmallows from Jazwares Takes Home Prestigious “Toy of the Year®” Award for 2023
November 20, 2023
Squishmallows by Jazwares and Monster High Skullector Line by Mattel, Inc. received top honors today, taking home the Toy of the Year® (TOTY®) Awards’ coveted overall “Toy of the Year” award and “People’s Choice” honor, respectively. A representation of the most creative, imaginative, and fun products perfect for gifting this holiday season, The Toy Foundation™ (TTF) previously announced the product category winners at the 2023 TOTY Awards celebration in September.

Toy Safety Awareness Month Kicks Off Today
November 1, 2023
Toy Safety Awareness Month kicked off today, with the goal of helping parents, grandparents, and other caregivers keep little ones safe this holiday season.

Play Enthusiasts Invited to Help Decide the Toy of the Year® Awards People’s Choice Winner
October 23, 2023
The Toy Foundation™ (TTF) is calling on play enthusiasts to be a part of toy history and cast their votes for the Toy of the Year® (TOTY®) Awards People’s Choice award, which is solely determined by consumer votes.

Toy Fair® Unites Global Toy Community & Showcases Innovation in Play
October 10, 2023
Uniting the global play community in New York City for the first time since 2020, Toy Fair, which took place from September 30 to October 3, underscored the creativity, business & networking opportunities, and exchange of information that define the industry.

Most Innovative & Creative Booths Shine at Toy Fair®
October 2, 2023
A total of 16 exhibitors over four award categories (Connection, Out-of-the-Box, Powerfully Playful, and Warm Welcome) were honored with an inaugural Reimagination Award for their exceptionally inviting, inventive, and creative exhibit spaces.

Toy Fair® Announces Upcoming Dates and Locations for Iconic Show
October 1, 2023
In response to a comprehensive evaluation of marketplace shifts and thoughtful consideration of the many constituents served, The Toy Association® Board of Directors announced today that the next Toy Fair® (aka the North American International Toy Fair) will take place in the first quarter of 2025, with March 1 to March 4 secured with the Javits Center in New York City.