Press Releases

Date (year/month):    
The Toy Association Unveils “Toy Fair Everywhere”
April 9, 2020
The Toy Association unveiled plans today for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.

Toy Fair New York Opens Today; Exclusively Unveils 100,000+ New & Trending Toys & Games!
February 22, 2020
The 117th annual Toy Fair New York opened its doors this morning at the Jacob K. Javits Convention Center in New York City, welcoming a sea of 25,000 global play professionals to see the hottest new toys, games, and youth entertainment products before they hit store shelves.

The Countdown is on for Toy Fair New York 2020
February 20, 2020
The hottest new toys, games, and youth entertainment products will take over the Jacob K. Javits Convention Center this Saturday when the 117th Toy Fair New York kicks off in New York City. Here's what's happening throughout the four-day event.

Your Toy Story Could Be in The Library of Congress
November 5, 2019
Whether you are a toy industry newcomer or a veteran, we welcome you to share your story with The Toy Association’s “Generations of Play, An Oral History” powered by StoryCorps.

1 in 3 Parents Don't Know that Counterfeit Toys are Lurking Online
November 4, 2019
Nearly one in three parents don’t know that counterfeit toys are lurking online. Before clicking “Add to Cart” follow these tips for avoiding fraudulent toys that might be unsafe this holiday season.

Toy Industry Honors Three Industry Icons in 2020 Hall of Fame
October 28, 2019
The Toy Association announced today that it will induct Thomas Chan, founder & CEO of Playmates Toys Inc.; Thomas G. Murdough, Jr., founder of Little Tikes, Step2, and Simplay3; and the late Harry Kislevitz, founder of Colorforms Corporation, into the Toy Industry Hall of Fame.

New Show Offerings, Events Propel A Successful Toy Fair Dallas
October 8, 2019
Drawing strong representation from global buyers, one of the show's biggest highlights was the new FutureCast Gallery, which served as a meeting grounds for educational sessions and offered a new way for retailers to shop the show.

Rose City Jr Brings Fun for All Ages to Portland, Oregon
August 15, 2019
Rose City Comic Con, Portland’s 8th annual premier pop culture event, is proud to announce programing for their family-focused pavilion, Rose City Jr, powered by The Toy Association. Rose City Jr provides hours of fun with entertaining and educational programs for fans of all ages, including interactive workshops with characters from hit shows, costume parades, an entire stage dedicated to kids programing, and more.

U.S. Toy Community Applauds Trump Administration’s Tariffs Delay on Toys
August 13, 2019
The Toy Association – the not-for-profit trade association representing the toy, game, and youth entertainment product businesses that drive the annual $28 billion American toy market and are leaders around the world – lauded the Trump administration’s decision to delay imposing a 10 percent tariff on most toys as a welcome reprieve for the toy industry going into the holiday season.