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The Toy Foundation’s Play Fund Program Brings Play to 245,000 Children Undergoing Medical Treatment
March 31, 2025
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The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to award $405,000 to 23 children’s hospitals and health systems to fund play projects that will help comfort pediatric patients during their medical journey. The funding will benefit more than 245,000 children in need, with a specific focus on hospitals that serve under-resourced communities nationwide, from coast to coast.
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The Toy Association™ & Clamour Open Submissions for Spring 2025 Influencer Choice List
March 25, 2025
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Toy and game companies are invited to submit their new products for the spring and summer season to be voted on by leading influencers with millions of social media followers and monthly views. The influencers’ top picks will be named to the official “Best of Spring & Summer 2025 Influencer Choice List,” presented by The Toy Association™ and powered by Clamour.
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The Toy Foundation™ Appoints New Chair and Welcomes Five New Members to Board of Trustees
March 18, 2025
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The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as chair of the Foundation’s Board of Trustees, on February 28. Campisano, alongside newly appointed Vice Chair Michael Keaton and TTF’s Executive Director Pam Mastrota, will lead the Foundation in implementing aspects of The Toy Association’s three-year action plan to serve and unite members behind philanthropic initiatives that deliver the comfort of play to children when they need it most.
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Toy Companies Contribute $1.3 Million to Support Children in Need through The Toy Foundation™
March 11, 2025
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There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.
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119th Toy Fair Unites Global Play Community to Drive Business Growth & Celebrate Latest Innovations
March 10, 2025
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The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.
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Toy Fair® Celebrates Standout Booth Designs with 2025 Reimagination Awards
March 3, 2025
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Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.
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The Toy Association™ Elects New Board Members & Outlines Future Plans at Annual General Meeting
March 2, 2025
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The Toy Association held its Annual General Meeting on Saturday, March 1 during Toy Fair® in New York City. The meeting was open to all Toy Association members and Toy Fair attendees and included the election of four new members and four term renewals to the Toy Association Board of Directors. The 119th Toy Fair is taking place through Tuesday, March 4 at the Javits Center, where tens of thousands of global toy professionals are scouting the hottest new toys and games.
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Imagination Meets Innovation at Iconic 119th Toy Fair® in NYC
March 1, 2025
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Toy Fair® 2025 opened its doors this morning, unveiling the future of play in the heart of New York City. Tens of thousands of global play professionals will walk through the doors of the Javits Center over the next four days to preview the hottest new toys, games, and youth entertainment products – many of which will only launch later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $42 billion U.S. toy marketplace and key markets around the globe.
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Top Toy Trends Unveiled at Toy Fair®
March 1, 2025
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The hottest toy and play trends of 2025 were unveiled today by The Toy Association™ at its 119th Toy Fair®, taking place at the Javits Center in New York City. As families seek meaningful and engaging experiences, toymakers in 2025 are responding with products that embrace personalization and value, bridge the generation gap, and support the healthy development of children everywhere.
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Top Toys of the Year Announced at the 25th Toy of the Year® Awards
February 28, 2025
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The most creative and innovative toys and games earned top honors at the 25th Anniversary Toy of the Year® (TOTY®) Awards tonight, where nearly 800 toy, play, and youth professionals gathered to celebrate excellence in play, as well as the industry icons inducted into the Toy Industry Hall of Fame. Proceeds from the awards program and event supports The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which delivers play to millions of children when they need it most.
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Toy Fair® Kicks off This Weekend in NYC
February 27, 2025
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Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.
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25th Anniversary Toy Fair® POP Pub Event Benefits the Young Inventor Challenge®
February 25, 2025
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People of Play™ (POP) will host its 25th annual Toy Fair® POP Pub event on March 3, taking place at Connolly’s Pub (121 W 45th St.) at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy. In honor of the 20th anniversary of the Young Inventor Challenge® (YIC), all ticket sales will directly benefit the program that inspires and empowers young toy and game innovators.
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The Toy Association™ Announces 3-Year Action Plan in Support of Members’ Evolving Needs
February 4, 2025
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The Toy Association™ has unveiled its Three-Year Strategic Plan, a new framework designed to support the growth and success of the global toy and play community. Anchored by five core pillars, the plan will serve as the roadmap for The Toy Association’s efforts as the unifying force that works in the service of its members and the broader toy industry.
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People of Play’s TAGIE Awards to Broadcast Nationwide on ‘Toys of Our Lives’
January 13, 2025
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The Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play (POP), will take center stage in a full hour-long special airing January 18 on CBS.
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The Toy Association™ Announces “The New Toy Building” in Los Angeles
January 6, 2025
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Toy industry organizations from around the globe are invited to create their ultimate, year-round Los Angeles showrooms at “The Toy Building” by The Toy Association™, perfectly set in the heart of El Segundo’s toy district. Long-term showroom space at 101 Continental Blvd. is now available for rent across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025.
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