Digital Toy Gallery For Consumers Launches This Spring

February 22, 2016 | The Toy Industry Foundation (TIF) is readying the premiere of its inaugural Toy of the Year (TOTY) Awards online Digital Toy Gallery. The Gallery will share the impact of the industry’s philanthropy through TIF over the last year, and provide an inside look into the 2016 TOTY Awards.

The Gallery will be live from April 11^th to July 11^th and will be promoted to more than 100,000 consumers via TTPM and a strong social media campaign, encouraging the public to purchase some of the year’s top performing playthings. The site will feature ads from toy and entertainment companies, and include three slideshows displaying the TIF’s impact in 2015, the 2016 TOTY Awards, and images of TOTY Award-winning products.

“This is a chance for members, donors, TOTY winners and all companies to showcase their most innovative toys and youth entertainment products,” said Jean Butler, TIF executive director. “The digital ads on the consumer-facing site will link directly to advertisers’ products to boost sales and brand exposure.”  

To reserve your ad, or view the ad options available, click here. 

The ad reservation, payment, and artwork deadline is Wednesday, March 30, 2016.  Ad payments will support TIF.  Please consult your tax advisor regarding tax deductibility. 

Questions can be directed to Elizabeth Max of TIF at 646.520.4851.