With the U.S. Bureau of Labor Statistics predicting that STEM jobs will increase to more than 9 million by 2022, parents are looking for innovative ways to expose their kids to science- and math-based subjects.

The Toy Association has embarked on a multi-year undertaking to bring more clarity to the growing movement of STEM/STEAM (science, technology, engineering, and math, with the recent inclusion of “A” for the arts).

Our reports guide manufacturers in developing products that foster STEM/STEAM discovery and learning.

To learn more about The Toy Association’s STEM/STEAM initiative, contact Janis Zegman, marketing project manager.

Just Released!

White Space Opportunities for STEM & STEAM Toys

The Toy Association has partnered with the innovation company Prodigy Works to explore potential gaps and uncover new opportunities to bring STEM and STEAM to toys and play in new ways. The focus of this research is on what can be devised, designed, and manufactured within the next 1-2 years, or adapted for the longer-term future. Click below to read the full report.

Download Report

To learn more about Prodigy Works, visit


The Toy Association has a number of useful reports and resources to help toy manufacturers, parents, and teachers encourage children to use toys and play to grow and enhance their learning – and build lifelong skills.

Click below to access key reports and other assets.