The Toy Association’s mission is to be a unifying force for members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.
The Association is committed to serving as the toy community's voice on the cognitive, social, emotional, and creative benefits of play, while providing members with programs, events, services, and tools that will help them to deliver safe, fun and developmentally beneficial toys and games to children around the world.
Championing The Benefits of Play
Through our Genius of Play program, we are dedicated to promoting the benefits of play and educating consumers on selecting age- and developmentally-appropriate toys and games to ensure safe and fun play 365 days a year.
Developing The Highest Universal Standards
We have a dedicated team leading the industry’s safety initiatives. We fulfill the role of chair in the ongoing review process for the ASTM F963 Toy Safety Standard and we educate manufacturers on safety and quality standards.
Protecting the Rights of Factory Workers
We educate members on compliance with ethical manufacturing standards to protect worker health and well-being. We ensure compliance with the Ethical Toy Program and other recognized social compliance organizations or codes of an equivalent or greater standard to Ethical Toy Program.
Supporting Free Trade and Fair Representation on Regulatory Issues
We voice issues with regulators in the U.S. and internationally. Our global advocacy helps prevent unwarranted legislative or regulatory actions and ensure fair representation.
Enhancing the Image and Growth of the Toy Industry
We generate major feature stories and broadcast segments on the latest toys and trends, and we serve as spokesperson on vital issues in the news.